Keep Holland Clean
“Don’t turn the bus into a garbage truck. It’s just as easy to throw your trash in the waste bin.” People do not treat public buses with respect. They leave they’re garbage on it. We asked people not to turn their buses into garbage trucks.
Agency: Grey, Amsterdam
Art Director: Kees Albers
Copywriter: Pol Hoenderboom
Photographer: Maarten de Groo
Posted in Transit, Outdoor 
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October 16th, 2008 at 9:02 am
A nice, if obvious execution. My main concern is that the true place for the messaging is inside the bus, when someone might be making the decision to litter.
October 16th, 2008 at 5:37 pm
Better implementation of the idea than the WeightWatchers solution, that’s for sure…
October 19th, 2008 at 11:08 am
[…] Via adgoodness […]
October 19th, 2008 at 7:15 pm
i agree with LTO. aren;t you advertising to the people behind you who drive… and don’t take the bus.
October 29th, 2008 at 2:43 pm
The people who take the bus are often behind another bus too. Also it is a very nicely done image and ad.
Lisa K
November 21st, 2008 at 4:16 am
[…] sursa […]