“Don’t turn the bus into a garbage truck. It’s just as easy to throw your trash in the waste bin.†People do not treat public buses with respect. They leave they’re garbage on it. We asked people not to turn their buses into garbage trucks.
Agency: Grey, Amsterdam
Art Director: Kees Albers
Copywriter: Pol Hoenderboom
Photographer: Maarten de Groo
A nice, if obvious execution. My main concern is that the true place for the messaging is inside the bus, when someone might be making the decision to litter.