32 responded to this post

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 Joseph Maguire said on October 21st, 2008

I’ll wait to see the packaging design and commercial changes before I give my sentiment. I think that it is interesting and not worth jumping on the bandwagon to say this sucks, just yet.

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 nick said on October 21st, 2008

I do kinda like it, showed others in my uni course and they weren’t too keen though. I didn’t realise it was a smile on purpose but is fitting. Gives it character ^_^

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 Mike said on October 21st, 2008

Coke > Pepsi

*wink*

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 joel said on October 21st, 2008

um…no.

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 Quillasophink said on October 21st, 2008

Hmm…looks oddball like some korean air thing…

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 John said on October 21st, 2008

Looks less like a Pok-e-ball and more like a Coca-ball.

Jury’s still out on this one.

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 Ant said on October 21st, 2008

The new logo looks like SeaMonkey’s: http://www.seamonkey-project.org/images/seamonkey_logo.gif

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 Beckett said on October 22nd, 2008

Looks to me like some horribly sunburned guy pulling down his pants to potentially moon me. Way to go Pepsi! Or perhaps Pepsi gives you the “runs.”

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 carywd said on October 22nd, 2008

i agree that it looks like an airline tail logo- not that it didn’t already…

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 Joseph Maguire said on October 23rd, 2008

by the way can I just say pepsi max and all those brands of pepsi products that deviate away from their original core soda really fall flat in branding at least imo. I think coke retains a better center to their core coke classic than pepsi does. I hope this rebrand helps either reinvigorate their image or change it to atleast having some homage to the original branding that worked for them. red and blue and white. http://www.pepsiman.50megs.com/images/steel_pepsi_can.jpg like this.

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 sdrawkcabton88 said on October 23rd, 2008

I don’t think this is going to revitalize the brand. They should do something like what Dr Pepper is doing, giving a free drink to every American!

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 Sam said on October 24th, 2008

NINJA!

Not into it. I think it’s too severe and a little bit alienating. H*A*R*S*H if you will.

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 John said on October 25th, 2008

You know… it makes me think of Teenage Mutant NInja Turtles.

So… uh, no.

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 Youssef said on October 25th, 2008

I think it’s ok, but I dont see it as an improvement, I think perhaps if the were to rotate the new logo about 30-40 degreed clockwise it’d be nice and more recognizable as a smile, however I do think that the shape created by the white area could look slightly like the coca-cola swish… maybe?

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 Sam said on October 25th, 2008

Now the John, it’s a bit Splinter, isn’t it?

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 eskimo said on October 25th, 2008

i do not understand the rebranding of these well established companies. its not worth it to re advertise andwhat not.

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 Lisa K said on October 29th, 2008

No – for me personally.
Looks more like a ball.

Kids remain the best judge of how well a company is branding. I am amazed when children recognize the product from the logo before they can read.
(i. e: Coke, McDonalds, Pizza Hut etc…)

Lisa K
Traffic Coordinator
http://www.coolmediaplacement.com
We Drive Traffic! Traffic Drives Results!

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 corr said on November 2nd, 2008

They first used a swirl to imitate coke. Now they want to use a different swirl to differentiate themselves from coke I guess..

Don’t think its going to work.

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 Kevin said on November 3rd, 2008

Pac Man

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 Nahas55 said on November 5th, 2008

Well from my opinion i dnt think it will remain like this smily face wer seeing now…i assume tht when they implement this logo, sooner it will be formed into million of faces, a sad one, a smily one, they gonna animate it big time !!!! they will make this PEPSI ball ALIVE :)
and maybe one day we will find those smily’s between the msn emotions ;)

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 JK said on November 6th, 2008

TERRIBLE TERRIBLE TERRIBLE… looks like somebody went crazy with the pen tool….. bad bad bad

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 Tony M. said on December 23rd, 2008

I saw the new identity and packaging at Target the other day, as someone trained in a traditional design school (Art Center College of Design) and traditional letterform design I can tell you that this new ID looks like they pulled an AT&T… they both now have “modernized” marks, which are passable (though AT&T’s looks badly drawn), however the typography on both is amateur and was definitely not designed, or even redrawn.

I can’t say enough negative things about the type, so I will refrain so as not to insult your intelligence…

It looks like an Airline crashed into a Bourgeoisie night club.

Bad, bad, bad.

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 Ariadna said on May 9th, 2009

It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.

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