Pepsi Rebranding
Interesting news from Pepsi, who will soon unveil their updated logo. Not sure if there will be a new type treatment as well.
The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.
I think this might actually work for them, I got nothing against it. They are saying however that most pepsi products will undergo a rebrand, such as Tropicana and Gatorade as well.
Your thoughts?
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October 21st, 2008 at 11:35 am
I’ll wait to see the packaging design and commercial changes before I give my sentiment. I think that it is interesting and not worth jumping on the bandwagon to say this sucks, just yet.
October 21st, 2008 at 11:37 am
I do kinda like it, showed others in my uni course and they weren’t too keen though. I didn’t realise it was a smile on purpose but is fitting. Gives it character ^_^
October 21st, 2008 at 1:48 pm
Coke > Pepsi
*wink*
October 21st, 2008 at 4:39 pm
um…no.
October 21st, 2008 at 5:11 pm
Hmm…looks oddball like some korean air thing…
October 21st, 2008 at 7:30 pm
Looks less like a Pok-e-ball and more like a Coca-ball.
Jury’s still out on this one.
October 21st, 2008 at 8:15 pm
The new logo looks like SeaMonkey’s: http://www.seamonkey-project.org/images/seamonkey_logo.gif
October 22nd, 2008 at 6:27 am
Pepsi va changer de logo ?…
Info ou intox ?…
October 22nd, 2008 at 12:27 pm
Looks to me like some horribly sunburned guy pulling down his pants to potentially moon me. Way to go Pepsi! Or perhaps Pepsi gives you the “runs.”
October 22nd, 2008 at 3:11 pm
[...] vorba că Pepsi va intra într-un amplu proces de [...]
October 22nd, 2008 at 8:35 pm
i agree that it looks like an airline tail logo- not that it didn’t already…
October 23rd, 2008 at 3:16 am
[...] (via) [...]
October 23rd, 2008 at 9:23 am
by the way can I just say pepsi max and all those brands of pepsi products that deviate away from their original core soda really fall flat in branding at least imo. I think coke retains a better center to their core coke classic than pepsi does. I hope this rebrand helps either reinvigorate their image or change it to atleast having some homage to the original branding that worked for them. red and blue and white. http://www.pepsiman.50megs.com/images/steel_pepsi_can.jpg like this.
October 23rd, 2008 at 12:04 pm
[...] first read about it the other day at Brand New via Adgoodness and was intrigued. Then Louis was kind enough to make sure I had seen the newest wave of logos from [...]
October 23rd, 2008 at 11:55 pm
I don’t think this is going to revitalize the brand. They should do something like what Dr Pepper is doing, giving a free drink to every American!
October 24th, 2008 at 2:03 pm
NINJA!
Not into it. I think it’s too severe and a little bit alienating. H*A*R*S*H if you will.
October 25th, 2008 at 7:25 am
You know… it makes me think of Teenage Mutant NInja Turtles.
So… uh, no.
October 25th, 2008 at 9:39 am
I think it’s ok, but I dont see it as an improvement, I think perhaps if the were to rotate the new logo about 30-40 degreed clockwise it’d be nice and more recognizable as a smile, however I do think that the shape created by the white area could look slightly like the coca-cola swish… maybe?
October 25th, 2008 at 11:58 am
Now the John, it’s a bit Splinter, isn’t it?
October 25th, 2008 at 7:15 pm
i do not understand the rebranding of these well established companies. its not worth it to re advertise andwhat not.
October 26th, 2008 at 1:52 am
[...] http://www.frederiksamuel.com/blog/2008/10/pepsi-rebranding.html [...]
October 27th, 2008 at 1:37 am
[...] สามารถเข้าไปโหวตขวดได้ที่นี่ : http://www.frederiksamuel.com/blog/2008/10/pepsi-rebranding.html [...]
October 27th, 2008 at 5:01 am
[...] (which I can’t stand to drink, but appreciate their commercials) has a new logo. Not much different, but different enough that I don’t like [...]
October 29th, 2008 at 2:38 pm
No - for me personally.
Looks more like a ball.
Kids remain the best judge of how well a company is branding. I am amazed when children recognize the product from the logo before they can read.
(i. e: Coke, McDonalds, Pizza Hut etc…)
Lisa K
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November 2nd, 2008 at 9:36 pm
They first used a swirl to imitate coke. Now they want to use a different swirl to differentiate themselves from coke I guess..
Don’t think its going to work.
November 3rd, 2008 at 6:19 am
Pac Man
November 5th, 2008 at 10:30 am
Well from my opinion i dnt think it will remain like this smily face wer seeing now…i assume tht when they implement this logo, sooner it will be formed into million of faces, a sad one, a smily one, they gonna animate it big time !!!! they will make this PEPSI ball ALIVE
and maybe one day we will find those smily’s between the msn emotions
November 6th, 2008 at 11:52 pm
TERRIBLE TERRIBLE TERRIBLE… looks like somebody went crazy with the pen tool….. bad bad bad
December 1st, 2008 at 1:17 am
[...] » Pepsi Rebranding advertising/design goodness - advertising and … [...]
December 23rd, 2008 at 12:52 pm
I saw the new identity and packaging at Target the other day, as someone trained in a traditional design school (Art Center College of Design) and traditional letterform design I can tell you that this new ID looks like they pulled an AT&T… they both now have “modernized” marks, which are passable (though AT&T’s looks badly drawn), however the typography on both is amateur and was definitely not designed, or even redrawn.
I can’t say enough negative things about the type, so I will refrain so as not to insult your intelligence…
It looks like an Airline crashed into a Bourgeoisie night club.
Bad, bad, bad.
January 2nd, 2009 at 5:25 am
[...] around Pepsi’s latest rebrand, with Patrick, of CR Blog, finding it laughable, and Freddy, of adgoodness, thinking it would [...]
May 9th, 2009 at 6:15 am
It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.