Very effective. Shock value is probably what’s needed for this subject matter. Networks like Discovery and National Geo have not built up a lot of sympathy for sharks. They have convinced the public that sharks are nothing more than man eaters and deserve to be killed. K
@ Kevin
I completely agree with you on most points.
But please don’t take down National Geographic – I don’t know about the TV channel (don’t get it here), but they had good and thought-provoking articles on sharks in the NG magazine in the recent past. A quick search in the archives finds an article in the 2007/03 issue, and the whole issue 2007/04 deals with the “fish crisis”, maybe sharks, too.
Dear all,
For your information, the creation “SharkProject” by Young & Rubicam Franckfort, uploaded on your blog, is a pure copy of our creation shortlisted at Cannes Lion International Advertising Festival in 2007. By the way, it was the only french promo creation shortlisted in 2007.
Our creative team is called Schizo :
Copywriter : Benjamin Caillé
AD : Jérémy Brunet
Here is the original creation :
http://www.facebook.com/photo.php?pid=355535&l=ddfcd&id=598411423
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OK Extinction is a bit ugly I suppose. It’s well and foul then. Great concept but I dunno how many people will be disturbed by receiving that in the mail and have a more negative response than positive.