The Shark Project
The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning†– a practice in which the shark is caught, their fins cut off and the rest of the animal thrown back to the sea. This mailing is printed on rough paper similar to a shark’s skin and tells the recipient where to cut the envelope open, revealing a bloody shark fin stump. Lovely and powerful.
Agency: Y&R, Frankfurt.
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October 20th, 2008 at 10:28 am
OK Extinction is a bit ugly I suppose. It’s well and foul then. Great concept but I dunno how many people will be disturbed by receiving that in the mail and have a more negative response than positive.
October 21st, 2008 at 7:46 am
[...] Via adgoodness. [...]
October 22nd, 2008 at 3:26 pm
Very effective. Shock value is probably what’s needed for this subject matter. Networks like Discovery and National Geo have not built up a lot of sympathy for sharks. They have convinced the public that sharks are nothing more than man eaters and deserve to be killed. K
October 26th, 2008 at 4:05 pm
@ Kevin
I completely agree with you on most points.
But please don’t take down National Geographic - I don’t know about the TV channel (don’t get it here), but they had good and thought-provoking articles on sharks in the NG magazine in the recent past. A quick search in the archives finds an article in the 2007/03 issue, and the whole issue 2007/04 deals with the “fish crisis”, maybe sharks, too.
December 4th, 2008 at 10:23 am
Dear all,
For your information, the creation “SharkProject” by Young & Rubicam Franckfort, uploaded on your blog, is a pure copy of our creation shortlisted at Cannes Lion International Advertising Festival in 2007. By the way, it was the only french promo creation shortlisted in 2007.
Our creative team is called Schizo :
Copywriter : Benjamin Caillé
AD : Jérémy Brunet
Here is the original creation :
http://www.facebook.com/photo.php?pid=355535&l=ddfcd&id=598411423