Tide Walls
To demostrate the long-lasting whiteness of the Tide detergent, they created an outdoor poster in a really busy road, with constant heavy traffic. The poster was covered in cotton with self cleaning effect which over the course of a few weeks became more and more polluted, finally revealing a clothes life of a brillant white clothes.
Agency: Leo Burnett, Frankfurt
Posted in Direct, Guerilla 
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October 10th, 2008 at 12:12 am
[...] Gefunden bei adgoodness. [...]
October 10th, 2008 at 9:46 am
Vizene outdoor from JWT-NY is an earlier example of this.
October 10th, 2008 at 12:36 pm
really nice idea.
looks ps’ed though… =/
October 15th, 2008 at 1:02 pm
Quite brilliant guerrilla advertising, I love how they thought of a great spot to target the daily commute.
October 16th, 2008 at 9:30 pm
Nice work. However, I’m pretty amazed that no one did a graffiti on the wall before the reveal…