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    Modern Shoe Hospital

    Agency: Target
    Creative Director: Tom Murphy
    Art Director: Jessica Tipping
    Copywriter: Sarah Watton

    TAGS: Band Aid, Direct, Guerilla, Modern Shoe Hospital, Repair, Shoe, Target

    RELATED POSTS: Nugget Shoe Polish,Hospital Campaign,Gortz Shoe Store,shoe mart,

    Posted in Direct, Guerilla   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Tuesday, November 11th, 2008 at 9:47 am and is filed under Direct, Guerilla. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    11 Responses to “Modern Shoe Hospital”

    1. » Modern Shoe Hospital Says:
      November 11th, 2008 at 10:33 am

      [...] Agency: Target Creative Director: Tom Murphy Art Director: Jessica Tipping Copywriter: Sarah Watton. More [...]

    2. L'arte di mimetizzarsi | Bloguerrilla Says:
      November 12th, 2008 at 1:38 am

      [...] Fonte: AdGoodness [...]

    3. Guerrilha | Modern Shoe Hospital – Band-aid | nFactory.org Says:
      November 12th, 2008 at 12:50 pm

      [...] Via adgoodness. [...]

    4. Rez Says:
      November 13th, 2008 at 6:10 am

      The process of poluting the streets is the basic of this campaign ?

    5. John C Says:
      November 13th, 2008 at 7:53 am

      Gross.

      If there’s a band-aid sticking to my shoe, it’s not likely I’ll get close enough to read it.

      In the off chance that I did read it, I’d be more likely to complain to the store about polluting the streets than I would be to give them my business.

    6. Green Says:
      November 13th, 2008 at 10:38 am

      I agree, not the nicest thing to find stuck to your foot. I did once see an anti landmine campaign that was the same idea but more effective. When the sticker got attached to your shoe it read something like BANG you have just had your leg blown off then gave some info about the charity. Quite hard hitting.

    7. Trevor Says:
      November 13th, 2008 at 11:45 pm

      That’ll only create more rubbish on the street. Period.

    8. blaise Says:
      November 14th, 2008 at 5:05 pm

      John C - My thoughts exactly. A very disconnected marketing idea indeed.

    9. band-aid no seu sapato | sushi.st Says:
      November 15th, 2008 at 1:33 pm

      [...] via. [...]

    10. Here is a smart Guerrilla Marketing idea - Modern Shoe Hospital | jazarah! Says:
      November 16th, 2008 at 10:02 am

      [...] via [...]

    11. i don't like this Says:
      November 23rd, 2008 at 12:34 pm

      Intrusive. More likely to irritate people than anything else.

    Leave a Reply


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