This entry was posted by Freddy,
on Tuesday, November 11th, 2008 at 9:47 am and is filed under Direct, Guerilla.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
If there’s a band-aid sticking to my shoe, it’s not likely I’ll get close enough to read it.
In the off chance that I did read it, I’d be more likely to complain to the store about polluting the streets than I would be to give them my business.
I agree, not the nicest thing to find stuck to your foot. I did once see an anti landmine campaign that was the same idea but more effective. When the sticker got attached to your shoe it read something like BANG you have just had your leg blown off then gave some info about the charity. Quite hard hitting.
November 11th, 2008 at 10:33 am
[...] Agency: Target Creative Director: Tom Murphy Art Director: Jessica Tipping Copywriter: Sarah Watton. More [...]
November 12th, 2008 at 1:38 am
[...] Fonte: AdGoodness [...]
November 12th, 2008 at 12:50 pm
[...] Via adgoodness. [...]
November 13th, 2008 at 6:10 am
The process of poluting the streets is the basic of this campaign ?
November 13th, 2008 at 7:53 am
Gross.
If there’s a band-aid sticking to my shoe, it’s not likely I’ll get close enough to read it.
In the off chance that I did read it, I’d be more likely to complain to the store about polluting the streets than I would be to give them my business.
November 13th, 2008 at 10:38 am
I agree, not the nicest thing to find stuck to your foot. I did once see an anti landmine campaign that was the same idea but more effective. When the sticker got attached to your shoe it read something like BANG you have just had your leg blown off then gave some info about the charity. Quite hard hitting.
November 13th, 2008 at 11:45 pm
That’ll only create more rubbish on the street. Period.
November 14th, 2008 at 5:05 pm
John C - My thoughts exactly. A very disconnected marketing idea indeed.
November 15th, 2008 at 1:33 pm
[...] via. [...]
November 16th, 2008 at 10:02 am
[...] via [...]
November 23rd, 2008 at 12:34 pm
Intrusive. More likely to irritate people than anything else.