Agency: Target
Creative Director: Tom Murphy
Art Director: Jessica Tipping
Copywriter: Sarah Watton
11 responded to this post
subscribes to Comment RSS or trackback URL
Gross.
If there’s a band-aid sticking to my shoe, it’s not likely I’ll get close enough to read it.
In the off chance that I did read it, I’d be more likely to complain to the store about polluting the streets than I would be to give them my business.
I agree, not the nicest thing to find stuck to your foot. I did once see an anti landmine campaign that was the same idea but more effective. When the sticker got attached to your shoe it read something like BANG you have just had your leg blown off then gave some info about the charity. Quite hard hitting.
That’ll only create more rubbish on the street. Period.
John C – My thoughts exactly. A very disconnected marketing idea indeed.
Intrusive. More likely to irritate people than anything else.
Track & Pingback
Trackback and pingback from other blogger
November 11th, 2008 at 10:33 am
» Modern Shoe Hospital mention something about this post....
November 12th, 2008 at 1:38 am
L'arte di mimetizzarsi | Bloguerrilla mention something about this post....
November 12th, 2008 at 12:50 pm
Guerrilha | Modern Shoe Hospital – Band-aid | nFactory.org mention something about this post....
November 15th, 2008 at 1:33 pm
band-aid no seu sapato | sushi.st mention something about this post....
November 16th, 2008 at 10:02 am
Here is a smart Guerrilla Marketing idea - Modern Shoe Hospital | jazarah! mention something about this post....
Leave A Reply
Go Back To Home Adobe Photoshop CS4 | Pedigree PuppyPlease Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
Latest Print Posts
Latest Outdoor Posts
Latest Direct Posts
Latest TV/Film Posts
Get your social on
Sponsors
- Online Advertising with Ryan Deiss
- Car Magnets
- Beauty News
- stock images from iStockphoto
- Proud Vegan said:
To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a… - Creative Pile said:
Great concept!… - Gabor said:
Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) … - Action Physical Therapy said:
Very creative piece and for a good cause…
Inspiration
Categories
- Ad Industry (18)
- Announcements (47)
- Artsy (12)
- Branding (67)
- Design (47)
- Designers (31)
- Direct (200)
- For Students (1)
- Funny/Weird (28)
- Guerilla (185)
- Inspiration (27)
- Interactive (62)
- Magazine Use (44)
- Not so Good (21)
- Outdoor (230)
- Packaging (15)
- Photography (10)
- POP (8)
- Print (779)
- Rants (9)
- Self Promotion (34)
- Stationary (21)
- Student Work (1)
- Sunday Links (1)
- Think Piece (1)
- Transit (25)
- TV/Film (152)
- Typography (12)
- Uncategorized (7)
- Websites (126)
Monthly Archives
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
The process of poluting the streets is the basic of this campaign ?