Pedigree Puppy
As the winner of JCDecaux’s innovate competition, Whybin\TBWA\TEQUILA, won $100,000 worth of media and production from JCDecaux for their client PEDIGREE®. The winning entry created by Kara Grey at TEQUILA\, allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a PEDIGREE® DENTABONE® and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice.
Agency: Whybin\TBWA\TEQUILA
Posted in Interactive, Outdoor 
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November 13th, 2008 at 11:40 am
[...] fonte: Ad Goodness [...]
November 14th, 2008 at 1:57 pm
Cute Ad. I wonder how expensive it was though? Will interactive signs like that be coming to the states anytime soon? McDonalds could probably afford it.
November 20th, 2008 at 6:35 am
Looks good, you have to ask though, how effective is an ad that requires peoples full attention and time? I would love to know how effective the ad turns out to be.
November 23rd, 2008 at 10:30 am
[...] Ad Goodness] SHARETHIS.addEntry({ title: “Train The Virtual Pedigree Puppy. Interactive Advertising.”, url: [...]