As the winner of JCDecaux’s innovate competition, Whybin\TBWA\TEQUILA, won $100,000 worth of media and production from JCDecaux for their client PEDIGREE®. The winning entry created by Kara Grey at TEQUILA\, allows passers-by to play with and teach a ‘virtual puppy’. At these panels, the public are able to interact with the puppy and teach it new tricks such as throwing a PEDIGREE® DENTABONE® and playing ball. The campaign then prompts people to visit puppy.com.au to obtain information including puppy training and advice.
Agency: Whybin\TBWA\TEQUILA
Cute Ad. I wonder how expensive it was though? Will interactive signs like that be coming to the states anytime soon? McDonalds could probably afford it.