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Scrabble

Agency: JWT, Chile
Creative Directors: MatÃas Lecaros, Sergio Rosati
Art Director: MatÃas Lecaros
Copywriter: MatÃas Lecaros
Illustrators: Astro Image Creators, Cristian Gastelo, Boris Berstel
Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

10 responded to this post

nate said on November 27th, 2008

I like this one a lot. The elephant slices are kinda gross, but it’s still hilarious.

MichalT said on November 27th, 2008

Very cool

Charlie Bing said on November 27th, 2008

Clever… just shows how Scrabble is international, these ads would work anywhere in the world. Funny that they didn’t limit the pieces to seven, since that’s the number of tiles you get…

voodooserkan said on November 28th, 2008

nice work

John C said on November 28th, 2008

I like this concept, and the execution is nice too.

jochen said on December 5th, 2008

*thumbsUP*

jj said on December 24th, 2008

SHOOT ME IN THE HEAD.

another campaign from scrabble. yeah, right. If you have to resort to a fake board game campaign to showcase your talents as an agency or a creative team – you have some problems. I’m so tired of these spec campaigns. (And it’s not the best scrabble campaign ‘done’ in recent years either.)

Yawn.