Scrabble
Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director: Matías Lecaros
Copywriter: Matías Lecaros
Illustrators: Astro Image Creators, Cristian Gastelo, Boris Berstel
Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel









November 27th, 2008 at 11:21 am
I like this one a lot. The elephant slices are kinda gross, but it’s still hilarious.
November 27th, 2008 at 1:33 pm
Very cool
November 27th, 2008 at 3:11 pm
Clever… just shows how Scrabble is international, these ads would work anywhere in the world. Funny that they didn’t limit the pieces to seven, since that’s the number of tiles you get…
November 28th, 2008 at 5:42 am
nice work
November 28th, 2008 at 8:23 am
I like this concept, and the execution is nice too.
November 28th, 2008 at 10:08 am
[…] es uno de los anuncios que ha diseñado la agencia JWT Chile para promocionar el […]
December 5th, 2008 at 12:12 pm
*thumbsUP*
December 8th, 2008 at 8:56 am
[…] Some ads from Scrabble, take a look… […]
December 24th, 2008 at 9:53 am
SHOOT ME IN THE HEAD.
another campaign from scrabble. yeah, right. If you have to resort to a fake board game campaign to showcase your talents as an agency or a creative team - you have some problems. I’m so tired of these spec campaigns. (And it’s not the best scrabble campaign ‘done’ in recent years either.)
Yawn.
December 28th, 2008 at 12:35 pm
[…] very slow off the mark with this one, but some beautiful ads for Scrabble over at Frederik Samuel’s place from JWT […]