Tylenol
In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.
Advertising Agency: JWT, Toronto
Creative Director: Martin Shewchuck
Creative Group Head
Copywriter: Colin Winn
Art Director: Craig Markou
Photographer: Patrick Nichols
Posted in Outdoor 
Add to del.ici.us 
Digg It
Blogs that link to this post 
Permanent Link
November 17th, 2008 at 1:31 pm
Creativity at TO’s wannabe time-square. Great!
November 19th, 2008 at 1:41 pm
Too bad they got the paper exploding outwards all wrong. Should be going the other way into his head, take a closer look.
This just bugs me, on a grand scale.
November 20th, 2008 at 6:02 am
It is a great ad. Expensive though. It would be great in time square. NY
December 4th, 2008 at 1:24 am
Incredibly creative. I love how the message is so direct and is a message people can connect with instantly. I agree with Patrick, it would have been amazing in times square.