Coffee Company WIFI
They wanted to attract more students. So it installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu. So They and CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops.
Agency: They Amsterdam, Holland
Found at: DirectDaily
Posted in Direct 
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December 11th, 2008 at 2:12 pm
The same concepts: http://tinyurl.com/wifi-advertising
December 11th, 2008 at 7:26 pm
[...] Via Ad Goodness. [...]
December 12th, 2008 at 1:05 am
This is awesome.
December 12th, 2008 at 7:20 am
I think it’s pretty brilliant.
December 12th, 2008 at 8:05 am
what a great idea
December 12th, 2008 at 8:40 am
Allready done in Germany. Still a great Idea doh, but less original!
http://www.youtube.com/watch?v=1OovHJkTUug
December 12th, 2008 at 11:40 am
Kind of gimmicky. Reminds me of the whitty quotes on the signs of dry cleaners.
December 12th, 2008 at 8:45 pm
TAXI Vancouver did something similar for TELUS
http://www.lotusawardsannual.com/award/29
December 13th, 2008 at 6:32 pm
[...] » Coffee Company WIFI advertising/design goodness - advertising and design blog (tags: funny web computer internet Design advertising marketing coffee wifi) [...]
December 14th, 2008 at 12:12 pm
[...] Coffee Company WIFI advertising/design goodness - advertising and design blog [...]
December 14th, 2008 at 3:19 pm
[...] [...]
December 18th, 2008 at 5:29 am
Nice! i`ll be stopping by from time to time
January 4th, 2009 at 3:30 pm
[...] Guerilla marketing via Wifi [...]
January 5th, 2009 at 11:50 pm
[...] ＋ Coffee Company WIFI advertising [...]
March 7th, 2009 at 6:50 pm
[...] an effort to entice their wifi freeloaders to buy more coffee, a chain of coffee shops in Holland integrated menu items into the name of their wireless network. Some network names [...]
September 22nd, 2009 at 11:11 am
[...] CoffeeCompany is the largest coffee shop chain in Holland (a regular coffee shop, that is). They have had coffee shops near a lot of universities in Holland for a long time, but experienced that many students just came to their shops to use the WiFi connection and not drink coffee. As an attempt to get more student to use the shop’s menus, they made the WiFi network name into items from the menu and make their connection appear as, for instance: “TodaysSpecialEspresse1,60Euro” – that’s simply brilliant and an easier way to persuade and make use of an already implemented structure in their marketing. Read more Frederik Samuel’s blog. [...]