7 responded to this post

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 Joseph Maguire said on December 15th, 2008

It’s a very smart idea albeit it seems like a clusterfuck to look at. I have to admit the copy writing it’s unique, but its one of those times that Too Much Concept is something actually hurts you from selling anything.

So great concept, the execution didn’t sell me, but the message did.

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 tina said on December 16th, 2008

I just don’t get the point. What message or copy writing? To me it seems all visual concept and nothing else.

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 Cinnik said on December 16th, 2008

The snake one seems out of overall concept to me (compared to the other two, there may very well be more…)

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 will said on December 17th, 2008

from an art direction perspective, that inflatable croc wouldn’t cast a shadow on water.

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 Joseph Maguire said on December 17th, 2008

it’s an on and off road vehicle thats trying to use that as their visual cue.

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 Tyson said on December 22nd, 2008

I like the concept but the multiple stripes are making it a little hard to look at. Maybe even if they did half the amount of stripes, the message would come in clearer.

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