I just don’t get the point. What message or copy writing? To me it seems all visual concept and nothing else.
The snake one seems out of overall concept to me (compared to the other two, there may very well be more…)
from an art direction perspective, that inflatable croc wouldn’t cast a shadow on water.
it’s an on and off road vehicle thats trying to use that as their visual cue.
I like the concept but the multiple stripes are making it a little hard to look at. Maybe even if they did half the amount of stripes, the message would come in clearer.
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It’s a very smart idea albeit it seems like a clusterfuck to look at. I have to admit the copy writing it’s unique, but its one of those times that Too Much Concept is something actually hurts you from selling anything.
So great concept, the execution didn’t sell me, but the message did.