Mitsubishi Montero G2
Agency: BBBDO, Santiago
Executive Creative Director: Joaquin Bascuñan, Fernando Riveros
Creative Director: Emerson Navarrete
Art Director: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
Copywriter: Christian Alvarado, Rodrigo Cid, Andres Jamasmie
Illustrator: Ricardo Salamanca











December 15th, 2008 at 4:36 pm
It’s a very smart idea albeit it seems like a clusterfuck to look at. I have to admit the copy writing it’s unique, but its one of those times that Too Much Concept is something actually hurts you from selling anything.
So great concept, the execution didn’t sell me, but the message did.
December 16th, 2008 at 10:19 am
I just don’t get the point. What message or copy writing? To me it seems all visual concept and nothing else.
December 16th, 2008 at 11:31 pm
The snake one seems out of overall concept to me (compared to the other two, there may very well be more…)
December 17th, 2008 at 12:48 pm
from an art direction perspective, that inflatable croc wouldn’t cast a shadow on water.
December 17th, 2008 at 3:54 pm
it’s an on and off road vehicle thats trying to use that as their visual cue.
December 17th, 2008 at 6:40 pm
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December 22nd, 2008 at 11:43 am
I like the concept but the multiple stripes are making it a little hard to look at. Maybe even if they did half the amount of stripes, the message would come in clearer.