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    Mitsubishi Montero G2

    Agency: BBBDO, Santiago
    Executive Creative Director: Joaquin Bascuñan, Fernando Riveros
    Creative Director: Emerson Navarrete
    Art Director: Emerson Navarrete, Silvio Vildosola, Sebastian Caceres
    Copywriter: Christian Alvarado, Rodrigo Cid, Andres Jamasmie
    Illustrator: Ricardo Salamanca

    TAGS: Alligator, BBBDO, Car, Hybrid, Lion, Mitsubishi, Montero G2, Print, Santiago, Snake

    RELATED POSTS: Mitsubishi,

    Posted in Print   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Monday, December 15th, 2008 at 9:16 am and is filed under Print. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    7 Responses to “Mitsubishi Montero G2”

    1. Joseph Maguire Says:
      December 15th, 2008 at 4:36 pm

      It’s a very smart idea albeit it seems like a clusterfuck to look at. I have to admit the copy writing it’s unique, but its one of those times that Too Much Concept is something actually hurts you from selling anything.

      So great concept, the execution didn’t sell me, but the message did.

    2. tina Says:
      December 16th, 2008 at 10:19 am

      I just don’t get the point. What message or copy writing? To me it seems all visual concept and nothing else.

    3. Cinnik Says:
      December 16th, 2008 at 11:31 pm

      The snake one seems out of overall concept to me (compared to the other two, there may very well be more…)

    4. will Says:
      December 17th, 2008 at 12:48 pm

      from an art direction perspective, that inflatable croc wouldn’t cast a shadow on water.

    5. Joseph Maguire Says:
      December 17th, 2008 at 3:54 pm

      it’s an on and off road vehicle thats trying to use that as their visual cue.

    6. Mitsubishi Montero G2 « ☆ Have U had your Adi today? ☆ Says:
      December 17th, 2008 at 6:40 pm

      [...] Enlace: adgoodness [...]

    7. Tyson Says:
      December 22nd, 2008 at 11:43 am

      I like the concept but the multiple stripes are making it a little hard to look at. Maybe even if they did half the amount of stripes, the message would come in clearer.

    Leave a Reply


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