66 responded to this post

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 Pat said on December 8th, 2008

This ad is very offensive to a friend of mine who lost her son to suicide and I demand it not be publicized!!

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 Joe said on December 8th, 2008

Those ads are purely twisted. The People at Pepsi involved with those ads should lose their jobs.

It would have made much more sense for the calorie to be proud that he’s unique. But instead of being proud of his individuality, the calorie is suicidal. Whomever created and greenlighted those ads is fucked-up in the head. I usually don’t use words that strong, but it needs to be said.

Are these ads already running in magazines? I highly doubt they’ll give consumers a hankerin’ for Pepsi. Thank God I’m already a Coca-Cola man. Looks likes Coca-Cola’s going to win some converts over this Pepsi fiasco.

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 nadia said on December 10th, 2008

Wow, I wished this ad was present earlier when I wrote my B.A. thesis on ads… ! This is unbelievable, but I like it, there is much to discuss about its connotations and the image as a whole. No need to be so pessimistic and conservative about its vision. Years ago there were the ads of Yves Saint with Opium or the Colours of Benetton… using most selling concepts of sex and controversy. This time it is suicide, but what kind of a suicide?!?! Do we really come to recognize what there is bellow the surface?

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 jbaum said on December 16th, 2008

Take a look at how many comments most of the ads on this blog get. Compare that to the discussion generated by this ad.

Well done Pepsi.

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 Abu Lyric said on January 21st, 2009

What is it Bill Hick’s says to advertisers and marketeers?
This is one of the motives for his statement, but on the level of art and provocation, this is what good art should do, provoke and manipulate feelings of rage or rapture.
Being a commercial fizzy drink maker is no different from MTV and let’s face it Bill Plympton has made bolder statements about challenging our maker than this.
What’s the big deal? The bigger picture is that viral campaigns get more people talking, especially against the big boys. Pepsi will only strengthen their market share for having the balls to appeal to the reality of our planet.
People, unfortunately, do take their lives. There is no actual mention of it being a sin either. The one good example of suicide in the bible almost says that God deceives mankind by avenging Samson after he takes his life. A forum on that would be far more worthwhile than this here cartoon campaign, which I personally find tasteful and funny. Kudos to Pepsi:)

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 kate said on March 1st, 2009

This is the most disgusting, horrifying advertisement I have ever seen. I will make sure i NEVER drink Pepsi again, and for anyone who does, I’ll show them this. May the advertising team rot in hell.

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 Anne said on March 25th, 2009

Well. Until you’ve come to a place where you respect the choice a person has made to take their life, you’ll find these ads offensive. My brother took his life and we cleaned up his house after the fact. Yes, it was a lot to go through and if I had seen these ads then, I would not have laughed. Ten years later though (today) I think they’re quite brilliant. Beautifully illustrated, raw sense of humor and smart. I love the irony.
These thoughts come from a suicide survivor and graphic designer.

No one deserves to rot in hell for offending another’s sensibilities. Moral indignation is jealousy with a halo.

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 Chris E Dahl said on April 27th, 2009

This is in VERYBAD TASTE Pepsi just lost me as a customer

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 Robin said on September 5th, 2009

thats just bad taste.

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