Let’s all forget the Microsoft Windows stuff, and focus on some potentially great work again from Crispin Porter. This is the latest project, and it looks like its going to be great. There are still 4 days left till launch, but I really like this simple idea already. Can’t wait to actually see what they did.
Agency: Crispin Porter, USA
While the idea of sending market researchers and camera crews into the hinterlands to find unspoiled palettes seems exploitative, this is a pretty smart comparative ad campaign. That is, if McDonald’s beats you on branding, distribution, selection and price, but your burgers are just plain better, focus on the burger. Further, as 4/5ths of the planet can spot a Big Mac, conduct your taste test far, far afield.
Really, you think this is a good idea? This is the kind of insensitive, imperialistic ethnocentrist crap that gives Americans a bad name. Really, going to countries suffering from malnutrition and shoving a good ol’ American burger in their faces is a good idea? And then another one, for them to compare? No offense sir, but fuck you.
Yeah, great. American fast food industry making the rest of the world fat. Nice on.
Making poor people heat some fat to sell more fat to fat rich people … I don’t know if it is a really good idea.
I would love to see if they keep the camera rolling when these villagers have diarrhea from the sub-par quality of food they were subjected too.
No one said these people are starving, nor that they are poor. But believe it or not, there are still people in the world who own stuff, work for money and have every day to eat, without being ever confronted with a hamburger. Don’t pull the alarm until you know more about it. And unless you work for CP+B, you still have one day and 18 hours to make a judgement.
to assume these people are starving and poor, is the most ignorant, unworldly problematic way of thinking. Because they look different than you? These people are neither poor, nor starving. They are thriving cultures that live off the grid, so to speak. All they have in common, is a lack of western influence. These rude comments speak more to your own ignorance than anything else.
Terrible Campaign. Go to remote location, export crappy food. These people don’t need the Whopper. Just the worst thing you want to export. CP +B needs to start thinking responsibly.
Can´t believe it, I´ve just saw it and I find it repulsive. Contaminating the few people left in the world with these american s***. I guess the entire “civilized” world in which they sell this unhealthy food isn´t enough and they need to do this!
The most incredible is that they actually feel proud about it!!!!!!!!!!!!
Funny how you can’t make those burgers look appetizing if you actually get them from a franchise…
I think they should switch it up, and send cameras to Burger King headquarters and have the workers therre eat some truly ethnic, out there food, with no instructions on how to eat it. Let’s see if one of those MOFO’s give a foreigner their shitty Mens Wearhouse blazer in gratitude! I think not. This is exploitative in the sense of these people not realizing the immensity of their exposure and the audiences POV on how they will be viewed.
Being a lifelong skateboarder, I’ve watched Stacy Peralta’s films since Animal Chin, through to his latest about gangs in LA. This Whopper thing isn’t comedy. This project thinks it’s being profound and sincere and “niceâ€. It made me sad on many levels. Frankly I’m done watching anything Mr. Peralta does. Hope the paycheck was big, because this project is completely terrible.
I’m wondering why they couldn’t put similar burgers up against each other. No one who knows anything thinks a whopper is the competitor to the big mac… They are like apples and oranges.. they aren’t even trying to be the same thing… Why not put a stripped down Burgerking burger against the same product from McDonlads.. This proves nothing.
I bet these people would prefer a Wendy’s burger anyway… There is a reason they didn’t put the whopper up against a double bacon cheeseburger… It would get destroyed… Most people buy double QP’s with cheese from McDonalds anyway… not big Macs… if you want a Big Mac… a Whopper is not an alternative… they taste completely different and are made with completely different ingredients. What an incredibly stupid add campaign. Then again, it is Burger King, so what do you expect.
I wanna see the same thing down with their french fries.. Burger King ‘fries’ taste like salted cardboard.
Why all the fuss. They used these products as they are the signature products for those brands not as if they taste simliar.
It’s outside the box and a different style than the same old sh##.
I would like to see a follow up and test seal meat in USA and we would see a lot more critics than this.
Give it a rest and find something else to moan about.
There’s a funny blog on freedomhaters.org on the Whopper Virgins commercial.
It ties it into Noam Chomsky and how the indigenous people on the commercials will most likely be forced to move to big cities when the fast food chains move in, and have to work for Burger King for a tenth of what American’s make.
Check it out here:
I feel disconnected from the “expert” telling me their preference. Because I know so little of their standards, I don’t consider their information as relevant to me. It would seem to me that not connecting with the viewing audience would make the ad ineffective. But I have no idea why people believe what they do. Folks love Rush Limbaugh.
I think that it’s interesting, to see the reaction of these people when faced with a hamburger. It’s quite common in the rural areas where I’m at too (we’re pretty near Thailand)
I’ve been to Thailand myself and I don’t think that the tribe they went to is ‘poor’ and was being exploited. Some of the tribes like to stay away from the city because they like the farm, or peace, and stuff like that. Not because they’re in poverty or wtv.
Thai people are very polite and gracious though. So they might probably lie that the burger’s good because they didn’t want to offend their guest. Who knows? I don’t know if I can believe the information in the video or not.
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looks silly, wildly, not a pleasure, nasty. Just destruction of crops new culture, which the framers (Americans) have already rejected.