To promote Rimmel’s Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.

Agency: JWT, London
Executive Creative Director: Russell Ramsey
Art Director: Darren Keff / Phillip Meyler
Copywriter: Darren Keff / Phillip Meyler
Agency Producer: Sofie Holmstrom

Agency: TBWA, Barcelona

Headline and copy text (in English): Complement Your Character

Agency: Robert/Boisen & Like-minded, Denmark
Creatives: Peter Metcalfe, Jannik Davidsen
Creative Director: Michael Robert
Illustrator: Evergrunge

Agency: Ogilvy & Mather, India

Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martinez, Hugo Corredor
Art Director: Diana Obregón, Diego Santamaría, Mauro Silva
Copywriter: Felipe Salazar, Fredy Méndez
Illustrator: Guillermo Valencia

Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.

Headline and copy text: “Bring your kids to work day.”

Agency: BBDO New York
Art Directors/Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce

Agency: Artplan, Rio de Janeiro
Copywriter: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Creative Director: Roberto Vilhena
Illustrator: Alessandro Cerqueira, Zissu, Otavio Rios