Kids Day
Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.
Headline and copy text: “Bring your kids to work day.”
Agency: BBDO New York
Art Directors/Copywriters: Frank Anselmo, Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
Posted in Direct 
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January 21st, 2009 at 8:12 am
cool idea, but probably kind of expensive for an internal promo considering the economic environment
January 21st, 2009 at 5:26 pm
Since when do people in advertising actually have kids?
There’s no time for children in advertising.
Lets face it, most women in advertising are not on the creative side. Very few make it to the very top and they’ll be lucky if they have time reproduce. Advertising still has a long way to go to be kid/family/female friendly. I totally know I’m going to get hate mail for this comment. All I say is… prove me wrong.
January 23rd, 2009 at 10:29 am
If you want kids, stop kidding yourself that what you do is more important. If you don’t want kids, thanks for not having any!
January 23rd, 2009 at 3:36 pm
This is cute. Bring your kids to work so they can ruin your monitor for real!
Yulia, the agency I’m at has a mother of two toddlers as the design director. There are guys and girls with kids/expecting all over the place.
January 24th, 2009 at 7:52 am
[...] was over on adgoodness (great blog to add to your list by the way) and saw their post today about an internal effort BBDO [...]
January 24th, 2009 at 11:44 pm
what? no! I hate when “professional” and serious business/offices are contaminated with annoying kids (mostly from the Boss, that they think they have the right to bug you)
use contraceptives ppl
January 25th, 2009 at 10:31 am
I’d be more horrified that someone was in my office manhandling my monitor!
January 25th, 2009 at 11:49 am
[...] VÃa: Frederik Samuel [...]
January 30th, 2009 at 2:08 pm
AMEN to Yulia!