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    McDonalds Asian Week

    Agency: DDB Helsinki, Finland
    Art Director: Jukka Mannio
    Copywriter: Vesa Tujunen
    Photographer: Mikko Harma / Kustom

    TAGS: Asian Week, Bus Shelter, DDB, Finland, Helsinki, McDonalds, Outdoor

    RELATED POSTS: McDonalds Outdoor,adgoodness update,McDonalds,McDonalds,

    Posted in Outdoor   Add to del.ici.us   Digg It
    Blogs that link to this post   Permanent Link

    This entry was posted by Freddy, on Thursday, January 8th, 2009 at 11:05 am and is filed under Outdoor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    10 Responses to “McDonalds Asian Week”

    1. FupDuckTV Says:
      January 8th, 2009 at 12:32 pm

      This ad could be construed as racist and stereotyping in nature. I personally think it is cleaver. I had an asian roommate in college and he used to call people “racist” all the time. American’s tend to see racism as only black and white, but it really constitues all races.

    2. Hua Mei Says:
      January 8th, 2009 at 1:32 pm

      As an Asian, I don’t see why this is racist. That looks JUST LIKE the hat I put on everyday before I head out into the rice fields. Oh, and your laundry and railroads are ready. Pick them up at 3pm.

    3. Mirco Says:
      January 8th, 2009 at 4:16 pm

      Sorry, but I don’t get it. And how is this image taken? The background and the people are exactly the same??

    4. Emma Says:
      January 8th, 2009 at 10:05 pm

      Uhhh this could definitely be seen as racist…

    5. Robbie Says:
      January 8th, 2009 at 11:42 pm

      Wow, I saw this earlier and I couldn’t stop thinking about how this can easily be seen as racist. Not impressed.

    6. Ann Says:
      January 9th, 2009 at 11:40 am

      This goes in the not so good pile.
      Seriously, this puts us back 100 years!

    7. Von K Says:
      January 9th, 2009 at 1:44 pm

      Where are her coke-bottle glasses and bucked teeth?

      This is racist college humor, not actual advertising. It’s a photoshop comp, for sure.

    8. Pete Says:
      January 9th, 2009 at 6:25 pm

      Regardless of whether it’s racist, its lame.

    9. Lares Says:
      January 11th, 2009 at 10:06 am

      What’s so racist about depicting a conical hat. After all, it IS Asian.

    10. Mel Says:
      January 18th, 2009 at 1:18 pm

      The advertisement itself isn’t “racist.” What disturbs me is the fact that someone would even bother to distort the image into something that many would consider racist. What kind of message does that say about society today?

    Leave a Reply


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