Agency: Artplan, Rio de Janeiro
Copywriter: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Creative Director: Roberto Vilhena
Illustrator: Alessandro Cerqueira, Zissu, Otavio Rios
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I know it is talking about using improper parts causing it to be that way, but looking at them I don’t immediately get that. I see the logo and the illustration and immediately see Peugeot = Deathtrap! If you are going to make that connection between using generic parts I feel that the copy needs to have more emphasis.
Yeah. Looks to me like a rip-off of the Honda Ad a few years ago.
@dmcnamer: Totally! I was thinking the same thing about the Honda Cog ad.
Honda Cog was based on a short film that was based on Rube Goldberg.
Well, I love it! Great concept, great art!
These don’t work for me. Too close to the Honda Cog spot and too convoluted for the message.
I like them as concepts, but I agree – I’d be surprised if anyone doesn’t immediately think ‘Honda’ when they see these. No one’s going to walk walk away thinking of Peugeot, are they?
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January 20th, 2009 at 3:04 am
Peugeot goes all Goldberg, with a twist | The Ephemerist mention something about this post....
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reminds me of the honda accord “cog” ad.
http://video.google.com/videoplay?docid=-6006084025483872237