Headline and copy text (in English): Complement Your Character
Agency: Robert/Boisen & Like-minded, Denmark
Creatives: Peter Metcalfe, Jannik Davidsen
Creative Director: Michael Robert
Illustrator: Evergrunge
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Interesting concept, but at the risk of sounding like a rube, I find the execution a bit busy.
Athletic shoes as manly fashion accessories? Maybe it could’ve been executed differently, but the concept doesn’t work for me. I guess I’m not the target, though.
The thick layers of Photoshop disaster seem like too much work to scan through searching for something that isn’t there. Ends up feeling like they were just trying to fill the page.
Whoever made this campaign spent as much time as I did playing heroes of might and magic lol. But I gotta say I am not thrilled with it. Its fucking creepy, their selling shoes not blood vengeance, and murdering egos… Creepy.. edgy though.
I have to agree with Joseph and Von K, strange campaign !
it looks uneasy to me…
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January 28th, 2009 at 9:25 pm
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