Puma
Headline and copy text (in English): Complement Your Character
Agency: Robert/Boisen & Like-minded, Denmark
Creatives: Peter Metcalfe, Jannik Davidsen
Creative Director: Michael Robert
Illustrator: Evergrunge
Posted in Print 
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January 27th, 2009 at 3:46 pm
First thing that comes to mind for the first ad — “I am become death”
January 28th, 2009 at 10:21 am
Interesting concept, but at the risk of sounding like a rube, I find the execution a bit busy.
January 28th, 2009 at 9:25 pm
[...] via adgoodness [...]
January 29th, 2009 at 1:49 pm
Athletic shoes as manly fashion accessories? Maybe it could’ve been executed differently, but the concept doesn’t work for me. I guess I’m not the target, though.
The thick layers of Photoshop disaster seem like too much work to scan through searching for something that isn’t there. Ends up feeling like they were just trying to fill the page.
January 29th, 2009 at 4:35 pm
Whoever made this campaign spent as much time as I did playing heroes of might and magic lol. But I gotta say I am not thrilled with it. Its fucking creepy, their selling shoes not blood vengeance, and murdering egos… Creepy.. edgy though.
January 31st, 2009 at 8:13 am
I have to agree with Joseph and Von K, strange campaign !
February 3rd, 2009 at 10:27 am
[...] Source : frederiksamuel.com [...]
February 3rd, 2009 at 10:36 pm
it looks uneasy to me…
February 5th, 2009 at 7:18 am
[...] Sehr schöne Motive für Puma von Robert/Boisen & Like-minded aus Dänemark. Die Idee ist, das der Schuh den Charakter des Spielers ergänzt. Was ich persönlich sehr gut finde ist, dass dazugeschrieben ist, dass es sich um Ljungberg, Massimo Oddo und Alexander Hleb handelt. Weil die Namen sagen jedem Fußballinteressierten etwas, auch wenn er die entsprechenden Spieler nicht auf Anhieb ohne Stütze erkennen würde. Interessant ist auch, dass die drei Anzeigen in den Comments bei FrederikSamuel komplett verrissen werden… So unterscheiden sich Geschmäcker Via. [...]