Rimmel Quick Dry
To promote Rimmel’s Quick Dry nail polish JWT London’s aim was to literally stop young women in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets.Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle, highlighting the product’s quick drying benefit.The campaign also included actual size models situated around point of sale counters in stores.
Agency: JWT, London
Executive Creative Director: Russell Ramsey
Art Director: Darren Keff / Phillip Meyler
Copywriter: Darren Keff / Phillip Meyler
Agency Producer: Sofie Holmstrom
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January 30th, 2009 at 3:58 am
Nice one, Freddy. I do like this one.
January 30th, 2009 at 8:07 am
[...] The image below shows one of a series of sculptures placed around London to promote Rimmel’s Quick Dry Nail Polish (click image to view full-size), and illustrates the power of simple spectacle quite well, I think. (found via Ad Goodness) [...]
January 30th, 2009 at 5:33 pm
[...] adgoodness Share this [...]
January 30th, 2009 at 6:01 pm
Pretty sweet idea. I thought it was a composite image at first and I was trying to figure out the point until I read that it was a statue.
Cheers
Alleh
January 31st, 2009 at 6:11 am
Those ad guys. They’re wild and free.
February 3rd, 2009 at 3:21 am
[...] esculturas del esmalte de uñas se han colocado estratégicamente en calles y puntos de venta del [...]
February 3rd, 2009 at 9:18 pm
[...] fazendo barulho mundo a fora com essa ação. OK, legal. Mas, há anos existe algo do gênero aqui na [...]
February 8th, 2009 at 6:51 pm
[...] via frederiksamuel [...]
May 5th, 2009 at 12:22 am
You should conduct a competition amongst the best ideas on your blog. Choose about 25 and then conduct a poll. This is an idea which can be transported to any country along with the product a similar one of which I have never heard in India.
December 5th, 2009 at 9:07 pm
[...] The image below shows one of a series of sculptures placed around London to promote Rimmel’s Quick Dry Nail Polish (click image to view full-size), and illustrates the power of simple spectacle quite well, I think. (found via Ad Goodness) [...]