A new identity, replacing its last update since 1975, has been designed by Brandimage. I do like the new direction of the logo, which did seem like it needed an update.
Despite still being officially referred to as “Air France” in two words, the logo is set as one word, which is oddly confusing. Its saving grace is that the typography is quite handsome and alone worth the upgrade. Gone are the race car-like, angled stripes that didn’t quite do much for me, and instead there is a new single ribbon-like icon that is simpler and, ideally, more iconic. With enough usage and years under its belt, I’m pretty sure it will become so. Questionable whether the shadow on the ribbon is necessary, but it does add some nice, subtle depth.
As always, what are your thoughts?
Found at: BrandNew