Agency: Y&R, Bangkok
Executive Creative Director: Trong Tantivejakul
Art Director: Nares Limapornvanich
Copywriters: Jittra Thiutipsakul , Denchai Kererug
Photographer: Boonsunh Chalard
Retoucher: Presto
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Brilliant shine, brilliant ad… classic no-words-needed piece.
only a doubt: I don’t know if is most beautiful the new beetle or the old one…
They weren’t really that strong with the branding. I thought it was a volkswagen ad. They should of either better displayed their product or picked a more generic car in my opinion.
this is a 10.
litigation? shut up.
ever heard of exaggeration? occasionally it is used in advertising. (that’s sarcasm. also occasionally used.)
nice. subtle, but most of target audience will get it very quickly.
Sorry, but too easy.
It took me a while to get it. It probably only works in targetted media, but I suppose that is where this ad will be placed.
I really like the concept, at first it appears to be a volkswagen advert. The product has been reiterated by the soap suds on the old beetle, but the product bottle is too small.
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I like the mirroring of the two cars: old and new. But, I just think this is litegation waiting to happen. “I used your product but it didn’t get me a new car…. what gives?” Geez!!!