This entry was posted by Freddy,
on Tuesday, February 24th, 2009 at 9:59 am and is filed under Print.
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I think this is saying something like “BIANCO is affordable fashionable footwear, so you can be all ‘whatever’ to the financial crisis.” Pretty oblique. Makes you work for a non-existent payoff.
Design-wise, that type @ top left over the hair is just soppy. Make a holding shape or something. Damn. Also, her chest looks like a Photoshop disaster.
I get the concept behind this advertisement but it’s as if the idea wasn’t developed to its full scope and instead the first draft was submitted. The typography is a mismatch and the image of the girl is too unrealistic.
February 24th, 2009 at 10:04 am
Does that blow-up doll coming in “blonde”?
February 24th, 2009 at 1:07 pm
i really don’t get it
February 25th, 2009 at 12:36 am
So they’re saying screw the economic crisis and go buy shoes? Yeah uh-huh. Good luck with that one.
February 25th, 2009 at 7:46 am
I’m sorry, but i dont get it.
February 25th, 2009 at 11:03 am
I think this is saying something like “BIANCO is affordable fashionable footwear, so you can be all ‘whatever’ to the financial crisis.” Pretty oblique. Makes you work for a non-existent payoff.
Design-wise, that type @ top left over the hair is just soppy. Make a holding shape or something. Damn. Also, her chest looks like a Photoshop disaster.
I’m voting no on this one.
February 25th, 2009 at 11:03 am
*sloppy.
Oh, the irony…
February 26th, 2009 at 6:58 am
Really bad stuff.
The girl looks like she is out of the 80ies. Bad hair, nails, clothes.
trash that.
February 26th, 2009 at 9:39 am
I think it could also mean the girl’s covering her ears in shock because she can’t buy shoes now with the crisis.
But it’s crass nevertheless. Ad looks unpolished, girl looks hideous, what the
fu..font, inappropriate context, agree with Von on the chest disaster.Most of all, unless this ad’s into viral, don’t think it works. For me at least.
February 27th, 2009 at 3:56 am
The message could be: wear Bianco shoes and ignore the global financial crisis!
February 27th, 2009 at 11:15 am
Any ad that makes me think of oral sex is a good ad.
April 14th, 2009 at 6:32 am
She doesn’t want to hear about crisis, she will spend anyway…
April 21st, 2009 at 1:26 pm
What a mess. To think, the design team got paid for that. Back to the boring board I think.
April 29th, 2009 at 2:07 am
I get the concept behind this advertisement but it’s as if the idea wasn’t developed to its full scope and instead the first draft was submitted. The typography is a mismatch and the image of the girl is too unrealistic.