Agency: & Co, Copenhagen
Creative Team: Thomas Hoffmann, Martin Storgaard
Photographer: Casper Sejersen
Does that blow-up doll coming in “blonde”?
i really don’t get it
So they’re saying screw the economic crisis and go buy shoes? Yeah uh-huh. Good luck with that one.
I’m sorry, but i dont get it.
I think this is saying something like “BIANCO is affordable fashionable footwear, so you can be all ‘whatever’ to the financial crisis.” Pretty oblique. Makes you work for a non-existent payoff.
Design-wise, that type @ top left over the hair is just soppy. Make a holding shape or something. Damn. Also, her chest looks like a Photoshop disaster.
I’m voting no on this one.
Oh, the irony…
Really bad stuff.
The girl looks like she is out of the 80ies. Bad hair, nails, clothes.
I think it could also mean the girl’s covering her ears in shock because she can’t buy shoes now with the crisis.
But it’s crass nevertheless. Ad looks unpolished, girl looks hideous, what the fu.. font, inappropriate context, agree with Von on the chest disaster.
Most of all, unless this ad’s into viral, don’t think it works. For me at least.
The message could be: wear Bianco shoes and ignore the global financial crisis!
Any ad that makes me think of oral sex is a good ad.
She doesn’t want to hear about crisis, she will spend anyway…
What a mess. To think, the design team got paid for that. Back to the boring board I think.
I get the concept behind this advertisement but it’s as if the idea wasn’t developed to its full scope and instead the first draft was submitted. The typography is a mismatch and the image of the girl is too unrealistic.
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