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Bianco Footwear

Agency: & Co, Copenhagen
Creative Team: Thomas Hoffmann, Martin Storgaard
Photographer: Casper Sejersen

Anna Goodson Management

Get your ad here for 30 days, for a ridiculous price.

13 responded to this post

FupDuckTV said on February 24th, 2009

Does that blow-up doll coming in “blonde”?

sammy said on February 24th, 2009

i really don’t get it

Breanne said on February 25th, 2009

So they’re saying screw the economic crisis and go buy shoes? Yeah uh-huh. Good luck with that one.

Nam said on February 25th, 2009

I’m sorry, but i dont get it.

Von K said on February 25th, 2009

I think this is saying something like “BIANCO is affordable fashionable footwear, so you can be all ‘whatever’ to the financial crisis.” Pretty oblique. Makes you work for a non-existent payoff.

Design-wise, that type @ top left over the hair is just soppy. Make a holding shape or something. Damn. Also, her chest looks like a Photoshop disaster.

I’m voting no on this one.

Von K said on February 25th, 2009

*sloppy.

Oh, the irony…

mh30179 said on February 26th, 2009

Really bad stuff.
The girl looks like she is out of the 80ies. Bad hair, nails, clothes.

trash that.

Geoff said on February 26th, 2009

I think it could also mean the girl’s covering her ears in shock because she can’t buy shoes now with the crisis.

But it’s crass nevertheless. Ad looks unpolished, girl looks hideous, what the ~~fu..~~ font, inappropriate context, agree with Von on the chest disaster.

Most of all, unless this ad’s into viral, don’t think it works. For me at least.

Marco said on February 27th, 2009

The message could be: wear Bianco shoes and ignore the global financial crisis!

zeek said on February 27th, 2009

Any ad that makes me think of oral sex is a good ad.

Angelo said on April 14th, 2009

She doesn’t want to hear about crisis, she will spend anyway…

Linton said on April 21st, 2009

What a mess. To think, the design team got paid for that. Back to the boring board I think.

Victoria Design said on April 29th, 2009

I get the concept behind this advertisement but it’s as if the idea wasn’t developed to its full scope and instead the first draft was submitted. The typography is a mismatch and the image of the girl is too unrealistic.

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