Lame! Didn’t realize TAXI had them as a client.

It’s a campaign by Grass Roots Hemp Store in Calgary.

This is the kind of fun thing that gets good attention, but isn’t too intensive on the work side. A headshop is a dream client. Fun, not too stressful, get to do stuff like this.

Some of the lines are less-strong than others. They read like they could have come out of a single brainstorming session. Not bad, but feels a little phoned-in.