Agency: Leo Burnett, Milan
Executive Creative Director: Enrico Dorizza, Sergio Rodriguez
Art Director: Milos Obradovic
Copywriter: Andrea Rosagni
Illustration: Studio Ros
Photography: Studio Ros

Agency: DDB, Brazil
Creatives Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio, Marcelo Reis, Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Ilustration: Openthedoor

The TRAKTOR Wien Campaign for online prepaid-card paysafecard ventures into the realm of online-gaming and MMORPGs with the slogan „Don’t let your hero down“.

The Idea: „When gamers neglect their heroes in the gaming-world because they don’t know how to pay online, their heroes need to find another way of making a living. If neccessary with crappy temporary jobs“, according to the Agency. The Campaign encompasses classic print-ads, online-banners, viral-spots, 3D- animations and a raffle at http://www.heldenhilfe.com/.

Agency: TRAKTOR Wien, Vienna
Concept: George Moringer, Aleksandar Stojanovic
Creative Directors: George Moringer, Aleksandar Stojanovic
Art Directors: Aleksandar Stojanovic, Bernhard Hörlberger, Julia Reißfelder
Copywriter: Helmut Stekl, Aleksandar Stojanovic
Graphic Designers: Bernhard Hörlberger, Julia Reißfelder
Photographer: Dieter Brasch
3D & Retouching: Vienna Paint

Agency: SPILLMANN/FELSER/LEO BURNETT, Swiss
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen

To raise awareness for the Weingart Homeless Center, they took a non traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70.000 people living on the streets of Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Bevery Hills and Santa Monica. Soon the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds.

Agency: David & Goliath Los Angeles, USA.

Agency: BBDO/Proximity, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Designers, Art Director, Copywriters: Gary Lim, Mun
Illustrator: Gary Lim

Agency: AlmapBBDO, Brazil
Creative Director: Marcello Serpa, Luiz Sanches, Dulcídio Caldeira
Copywriter: André Godoi
Art Director: André Gola