123fleurs
Agency: Callegari Berville Grey, Paris
Executive Creative Director: Andrea Stillacci
Creative Director: Luissandro Del Gobbo; Giovanni Settesoldi
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Yann Le Pape
Retoucher: Frederic Perrot











March 6th, 2009 at 10:40 am
Ruh-roh! Flowers, STAT!
I think these work. I got pulled in by the details end even though some of the Photoshop works looks a little dodgy (comps? early versions?), these are fun to look at.
The woman in the wine cellar looks like she might have a black eye. I hope not, but if she does it totally twists the meaning. Takes it to a dark place.
The biker momma looks like she’s been doing some hard livin’. I’d give her the meth pipe back–flowers might not cut it.
March 6th, 2009 at 10:44 am
you made me double check the photo as i didn’t notice the black eye the first time. but after another look, it seems to be running mascara, as it goes down her cheek. however, if there is any confusion on that topic, it should probably be removed.
March 6th, 2009 at 10:45 am
I’ve lived all three of those ads… unfortunately, flowers don’t solve that reaction… decent ad.
@Von K- Wine Cellar lady appears to have mascara running, not black eyes…. although put Pop Singer, Rhiana, in there… and black eyes would be more timely.
(Too soon?)
March 7th, 2009 at 4:59 pm
Very bad casting, the models and the acting is horrible. And the idea is stupid, very stereotype male/female. 2 out of 5.
March 8th, 2009 at 10:36 am
[...] two more here [...]
March 15th, 2009 at 2:06 am
I have to agree wih John. I think the pictures are very bad, the casting feels strange and the acting really sucks. I think it´s an ok idea, but the pictures lack the tension. I don´t think this is something worth showing off.