Becks Modelling Clay
Becks Plastilin is one of Europes biggest modelling clay developers but isn’t well known among parents because of global competitors like Hasbros Playdoh. Brief: communicate to young and modern parents that Becks Modelling Clay is a product that supports your childs creativity.
Agency: Scholz+Friends, Hamburg
Photographer: Bernd Westphal
Chief Creative Officer: Matthias Schmidt
Executive Creative Director: Stefan Setzkorn
Creative Director: Gunnar Loeser, Stefanie Voelzow, Markus Daubenbuechel
Creatives: Marius Koopmann
Copywriter: Philipp Cerny
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March 2nd, 2009 at 12:52 pm
These have a weirdness that makes my skin crawl. Not a positive effect.
April 9th, 2009 at 6:26 pm
yeah not sure about these ones… I see what they are getting at, but it’s a child product. I know the campaign is marketed towards parents but still, doesn’t need to be so serious.
So blacks are supposed to be forgiving to KKK members? Could be taken the wrong way, message isn’t totally clear…