Agency: DDB, Brazil
Creatives Directors: Sergio Valente, Julio Andery, Rodolfo Sampaio, Marcelo Reis, Guilherme Jahara
Art Director: Guilherme Jahara
Copywriter: Marcelo Reis
Ilustration: Openthedoor
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- Stamparija said:
Very interesting project.… - dave@Fiveonline said:
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.… - Aaron said:
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I … - vonK said:
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…
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the strategy is ridiculous, the idea is in even worst and the art direction is amazing.
those are like this miss who’s beautiful but when she opens her mouth we can only ear bullshit