Agency: Leo Burnett, Beirut
Creative Director: Bechara Mouzannar, Celine Khoury
Art Director: Areej Mahmoud, Caroline Farra, Yasmina Baz
I don’t think the face is painted. I believe it is a cut out that utilizes the natural light passing through the open space to create the mood.
Doh! now i see what you mean. Moderator delete both my comments please.
Real light doesn’t work the same way it does for advertising awards shots.
wow nice idea very cool execution!
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I really like this. Cool way to make the medium interesting and work for the product.
That said, I wonder if the face should and shoulder should have been printed black like the logo. Those parts of her look much cooler in the darker executions and it would’ve made the hair feel even more special
Again though, nice.