6 Responses to “Olay Hide Your Age”

1. FupDuckTV Says:
   March 12th, 2009 at 2:28 pm

   I glossed over this the first time. I’m sure everyone else saw the numbers right away, but I went right over my head.

   The only think I was chuckling about on this ad was the “Cougar” reference to older women. That is where my mind went.

2. Stefanie Hartman Says:
   March 12th, 2009 at 4:18 pm

   Great use of visuals. Interesting ad.

3. Hide your age « © on art, design, advertising, technology, fashion and magic. Says:
   March 12th, 2009 at 6:05 pm

   [...] And it’s for the target market it’s perfect. Sexy, mature, smart women. Found here. Filed under: advertising, beautiful, design, inspiring   |   Tags: [...]

4. Ant Says:
   March 12th, 2009 at 7:03 pm

   Good catch. I missed that.

   Why are the images not thumb nail sizes? They took forever to download!

5. Von K Says:
   March 13th, 2009 at 8:58 am

   These are really nicely executed.

   There’s a bit of a disconnect for me when it comes to wild animals & skin care (get that scaly look so no one will guess you’re 40), but the message “Olay helps hide your age” gets across despite that, so not a huge deal.

   FupDuck, I hear you on the cougars. There are so many cougars in my neck of the woods. They are a part of daily life. Their theme song is Ratatat’s “Wildcat.”

6. Victoria Design Says:
   April 23rd, 2009 at 1:59 am

   Really nice ad, i too missed the numbers at first glance. Its a clever campaign for the beauty industry, but the line “Olay helps hide your age” ties it all together.