Agency: Saatchi & Saatchi, London
Executive Creative Director – Paul Silburn, Kate Stanners
Creative Director: Daniel Malliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Illustrator: Typographer – Cris Jones, Firstbase
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Great use of visuals. Interesting ad.
Good catch. I missed that.
Why are the images not thumb nail sizes? They took forever to download!
These are really nicely executed.
There’s a bit of a disconnect for me when it comes to wild animals & skin care (get that scaly look so no one will guess you’re 40), but the message “Olay helps hide your age” gets across despite that, so not a huge deal.
FupDuck, I hear you on the cougars. There are so many cougars in my neck of the woods. They are a part of daily life. Their theme song is Ratatat’s “Wildcat.”
Really nice ad, i too missed the numbers at first glance. Its a clever campaign for the beauty industry, but the line “Olay helps hide your age” ties it all together.
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I glossed over this the first time. I’m sure everyone else saw the numbers right away, but I went right over my head.
The only think I was chuckling about on this ad was the “Cougar” reference to older women. That is where my mind went.