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Olympus Zoom

Agency: BBDO/Proximity, Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Designers, Art Director, Copywriters: Gary Lim, Mun
Illustrator: Gary Lim

Original Illustrators Willing to Work for FREE!

Get your ad here for 30 days, for a ridiculous price.

12 responded to this post

Annie said on March 19th, 2009

nice photos

Drew Caperton said on March 19th, 2009

I simply don’t get it.

carywd said on March 20th, 2009

i don’t get it either

Till said on March 20th, 2009

Me too. Just don’t get it.

Maya said on March 20th, 2009

Ditto. I thought the first one was Australia.

Milad said on March 20th, 2009

ok, can someone tell us what is this about?

David H. said on March 22nd, 2009

I think the first one IS supposed to be Australia. There’s a kangaroo in the middle of it.

I agree though, as an ad I just don’t get it. It’s not that visually appealing either.

Von K said on March 24th, 2009

Maybe these work better when seen in print, but just seeing them here it’s a real stretch.

The outlines of each (Australia, mountain, forest) relate to the tiny illustration in the middle (kangaroo, mountain climber, bycyclist?).

Since we can barely see those illustrations, though, they’re super easy to miss. Without them, there’s no payoff. Like I say, maybe better in print?

Matt said on March 30th, 2009

where is Australia.i am unable to see

mark said on April 17th, 2009

I agree though, as an ad I just don’t get it. It’s not that visually appealing either The outlines of each (Australia, mountain, forest) relate to the tiny illustration in the middle (kangaroo, mountain climber, bycyclist?).

Alex said on August 28th, 2009

Looks like someone found the blend tool in illustrator…