Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts.
This campaign reflects that tradition by encouraging people everywhere to “Think” while also giving them a place to write down their thoughts.
Agency: KNARF New York, USA
Creative Director: Frank Anselmo
Art Directors: Jeseok Yi, Frank Anselmo
Copywriters: Frank Anselmo, Jeseok Yi
Photographer: Billy Siegrist


To all of you who have said that animal testing is okay, that it is necessary and that it's better them than humans.. you disgust me. How can you live with yourselves? Animals feel just as much pain a…
Great concept!…
Jeez, guys. You're still lost in this target audience thingy although Littlejohn already cleared this subject: this campaign was targeted for the collectors community (which is pretty large actually) …
Very creative piece and for a good cause…