Agency: lg2 Quebec
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Luc Du Sault
Illustrator : Marc Rivest
Photographer : Marc Couture
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@Von K – Good point, I don’t know what Sears Optical is, and I thought it was a scope brand.
i dont get it
it’s an ad for eyeglasses. I agree. there needs to be something more. an empty glasses case?
umm, how about a line?
me and the other agency cw i share an office with did not get this at all at first.
flimsy idea (glasses so good you can leave your scope at home!), confusingly executed.
maybe have an outline of a pair of eyeglasses around the logo?
i didn’t know they made glasses, and they’re the kind of company that might (and maybe does?) sell/make rifle sights.
Yeah I didn’t get it at all at first. AND i’m a designer, which, I like to think, i’m usually pretty good at reading into these sort of things. I can only imagine the average consumer seeing this ad…
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The idea is there, but we need a little something more to get that “aha” moment, IMO. Nothing heavy-handed, but just a little something near the Sears Optical logo.
If you don’t know what Sears Optical is, you could easily think it’s the scope brand. The ad doesn’t work at all, then.