7 responded to this post

mygif
 Von K said on March 9th, 2009

The idea is there, but we need a little something more to get that “aha” moment, IMO. Nothing heavy-handed, but just a little something near the Sears Optical logo.

If you don’t know what Sears Optical is, you could easily think it’s the scope brand. The ad doesn’t work at all, then.

mygif
 John C said on March 10th, 2009

@Von K – Good point, I don’t know what Sears Optical is, and I thought it was a scope brand.

mygif
 Martin said on March 15th, 2009

i dont get it

mygif
 Graham said on March 18th, 2009

it’s an ad for eyeglasses. I agree. there needs to be something more. an empty glasses case?

mygif
 Ryan said on April 1st, 2009

umm, how about a line?

mygif
 Greg said on April 3rd, 2009

me and the other agency cw i share an office with did not get this at all at first.
flimsy idea (glasses so good you can leave your scope at home!), confusingly executed.
maybe have an outline of a pair of eyeglasses around the logo?
i didn’t know they made glasses, and they’re the kind of company that might (and maybe does?) sell/make rifle sights.

mygif
 shane said on April 9th, 2009

Yeah I didn’t get it at all at first. AND i’m a designer, which, I like to think, i’m usually pretty good at reading into these sort of things. I can only imagine the average consumer seeing this ad…

Leave A Reply

Go Back To Home |

 Name (*required)

 Email Address (*private)

 Website (*optional)

Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments