7 responded to this post

 Von K said on March 9th, 2009

The idea is there, but we need a little something more to get that “aha” moment, IMO. Nothing heavy-handed, but just a little something near the Sears Optical logo.

If you don’t know what Sears Optical is, you could easily think it’s the scope brand. The ad doesn’t work at all, then.

 John C said on March 10th, 2009

@Von K – Good point, I don’t know what Sears Optical is, and I thought it was a scope brand.

 Martin said on March 15th, 2009

i dont get it

 Graham said on March 18th, 2009

it’s an ad for eyeglasses. I agree. there needs to be something more. an empty glasses case?

 Ryan said on April 1st, 2009

umm, how about a line?

 Greg said on April 3rd, 2009

me and the other agency cw i share an office with did not get this at all at first.
flimsy idea (glasses so good you can leave your scope at home!), confusingly executed.
maybe have an outline of a pair of eyeglasses around the logo?
i didn’t know they made glasses, and they’re the kind of company that might (and maybe does?) sell/make rifle sights.

 shane said on April 9th, 2009

Yeah I didn’t get it at all at first. AND i’m a designer, which, I like to think, i’m usually pretty good at reading into these sort of things. I can only imagine the average consumer seeing this ad…

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