The aesthetic is inspired by the art and posters found around rebellions of political movements. What we hoped to achieve with the piece was awareness, that “The Cigarette is Dead” – that smoking had become, and is, passe.
Credits:
Creative Director: David Snyder, FL2
Project Manager: Kristin Keefe, FL2
Motion + Design: Adam Espinoza
Copy: Cactus
Very interesting project.…
Drinking driving is still a menace inspite of so much awareness campaigns and messages. Thanks for this unusual message.…
Great ideas! Let's face it though, QR codes are really neat, but currently their potential is only partially employed. The Angry Birds code didn't scan for me, no matter what angle/size I tried. I …
One park in one city? This is a test, not a campaign. What happened to doing this kind of thing on a grander scale? I like the idea, but someone cut the balls off.…