8 responded to this post

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 ks said on March 16th, 2009

this was done before in australia. It won awards out there. think it won a one show pencil too. around 95-96

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 Dogg said on March 16th, 2009

Great creative design. Capture passengers’ attension and get good benefit.

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 Zach said on March 17th, 2009

Wow, this is awesome. Very creative concept.

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 NDMD said on April 1st, 2009

Yep, One Show vol. 20. pg 35. Done by Y&R in Australia.

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 Mark said on October 8th, 2009

Wow very effective concept about a serious issue.

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 Guerrilla Promos Blogger said on November 5th, 2009

Great campaign–super cheap yet extremely effective in getting people to pay attention.

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