Unicef Landmine
Agency: Leo Burnett, Frankfurt
Creative Director: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographer: Heine, Lenz, Zizka
Posted in Direct, Guerilla 
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March 16th, 2009 at 12:22 pm
this was done before in australia. It won awards out there. think it won a one show pencil too. around 95-96
March 16th, 2009 at 9:41 pm
Great creative design. Capture passengers’ attension and get good benefit.
March 17th, 2009 at 11:24 am
Wow, this is awesome. Very creative concept.
April 1st, 2009 at 4:00 pm
Yep, One Show vol. 20. pg 35. Done by Y&R in Australia.
April 18th, 2009 at 11:09 pm
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April 18th, 2009 at 11:11 pm
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October 8th, 2009 at 8:38 pm
Wow very effective concept about a serious issue.
November 5th, 2009 at 9:46 am
Great campaign–super cheap yet extremely effective in getting people to pay attention.