Agency: Leo Burnett, Frankfurt
Creative Director: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriter: Florian Kroeber
Art Director: Claudia Boeckler
Photographer: Heine, Lenz, Zizka
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Great creative design. Capture passengers’ attension and get good benefit.
Wow, this is awesome. Very creative concept.
Yep, One Show vol. 20. pg 35. Done by Y&R in Australia.
Wow very effective concept about a serious issue.
Great campaign–super cheap yet extremely effective in getting people to pay attention.
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April 18th, 2009 at 11:09 pm
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this was done before in australia. It won awards out there. think it won a one show pencil too. around 95-96