7 responded to this post

 Jordan said on March 22nd, 2009

All sorts of charitable organizations are hurting right now in this economy. I like the approach they took here as it raises awareness and connects with the worry and fear we all have right now of what may come next in the economy.

 http://www.creativefolks.net said on March 24th, 2009

I totally agree with you!!!



 quasimoto said on March 25th, 2009

Really like this campaign.

 Lydia said on March 26th, 2009

I think this campaign really goes to the heart of an individual. The main reason people often do not donate to charities or organizations is because they feel the issue does not directly affect them. Essentially, they are apathetic. These cutouts force any viewer to put himself in a homeless persons’ shoes, if only for a moment.

This is a creative and affective idea that I hope resulted in an increase of donations.

 canvas prints said on March 31st, 2009

It really is a heart renching campaign but it works, great idea

 Stefanie Hartman said on April 7th, 2009

This seems really effective. Most people can ignore a billboard or a bench ad, but I don’t think many people can walk past one of these without a second glance.

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