Agency: Leo Burnett, Milan
Executive Creative Director: Enrico Dorizza, Sergio Rodriguez
Art Director: Milos Obradovic
Copywriter: Andrea Rosagni
Illustration: Studio Ros
Photography: Studio Ros
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Why animals?
Why those animals?
Howewer it’s so basic.
I think the bunny makes sense, but I’ve never gotten a chocolate chicken before.
I’m surprised PETA isn’t all up in arms over this. What you can’t tell in the picture…. these are reall chocolate covered animals and those are their REAL eyes popping out. How cruel!!!!
Mmmmm, Crunchy Frog…… (please tell me somoene gets that reference)
Funny pictures, but it just seems like this has been done before.
I think they used animals because in these parts of Europe you usually get chocolate in the shape of animals. And during Easter these are very common to find. Rather than basic i think it is simple…rarely a bad thing for an ad. we should get more of those!
That is a pretty weird assortment of animals. Concept is great, wired freaks of nature, but I have to agree with Von K, now all I want is one of those.
Also, the colors are great together, but just one ad by itself is a little bit psychedelic with no real reference to Zaini.
Oh well, can’t win them all…
Haha, I think they have Simpson’s eyes.
These are soooo cute and funny at the same time. I’d love to have one or all of them too, not for eating, but for keeping =))
Brilliant.
I think its far too basic.
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Cute, but unless I can actually buy any of these bug-eyed chocolate critters, this feels like a lazy idea.