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Archive for April, 2009FijitravelThursday, April 30th, 2009
The clothes in front of the billboard were constantly “updated” during the campaign period. Advertising Agency: TBWA\OSLO, Norway video of the weekZohra Mouhetta CardWednesday, April 29th, 2009
The brief was to design a business card for fitness trainer Zohra Mouhetta. To stand out from all the leave-behinds people receive every day, they designed a unique, foldable business card that invites the recipient to interact with it. In a world of standardized and formatted business cards, Zohra’s card stood out and made for a memorable hand out. Its design not only complemented her profession, but also demonstrated the effectiveness of her personal training programmes by inviting the recipient to tear off excess flab. Though exact response rates were not available at the time of this submission, the number of enquiries and sign-ups, including corporate clients, increased substantially within a month. Agency: Leo Burnett Dubai, United Arab Emirates. JagermeisterMonday, April 27th, 2009
Agency: Bark, Copenhagen Found at: Adland. Zoo SafariFriday, April 24th, 2009
Agency: DDB, Brazil TzabarThursday, April 23rd, 2009
Weird campaign for Tzabar ticket services. I do enjoy the illustrations though. Agency: Grey, Tel-Aviv TelmexTuesday, April 21st, 2009
Agency: EuroRSCG, Chile Makita DrillMonday, April 20th, 2009
Convince people that Makita drills are high-precision power tools. Can one power drill be more precise than another? Yes. Makita drills are ergonomically designed to fit perfectly in any hand. They rotate at an optimal speed to minimise vibration. And they have a “shock buffer” system that ensures the perfect pressure of the drill bit point on any surface. So really, a Makita drill goes exactly where you want it to. they drilled over 20.000 holes into a wall to create a huge black and white image of, well, a Makita drill. To create the correct tones, the distances between the holes had to be very carefully calculated. Agency: Saatchi & Saatchi, South Africa |
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