This is pretty funny actually. Audi came out with a billboard that targeted BMW directly saying “Your move, BMW”. BMW responded and placed a billboard close to Audi’s replying “Checkmate”.
Found here
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That ad is AWESOME!!!!!!!!!!!!!
Makes you wonder what kind of cha-ching BMW dropped to get a billboard that big and that fast…
Audi vs BMW – Billboard War:
http://www.youtube.com/watch?v=DmM1776xD4E&eurl=http%3A%2F%2Fviralmente.blogspot.com%2F&feature=player_embedded
Jalopnik had a photoshop contest about Audi’s response here
Even so, BMW Fail! Even stories of your victory are accompanied by Google advertising is either Audi or Lexus. Get on the boat!
Credit goes to Juggernaut Advertising of Santa Monica, CA
Great move by BMW. Well worth the money to get that billboard.
lol..great i love it!
I love it when a company will step up to the plate instead of pretending to be “nice” all the time. We all know they’re competitors.
They’re not the only ones to throw down recently either. Jack from Jack in the Box recently ripped off his sleeves in front o a competitor’s joint and said, “Do somethin’ about it.”
thanks for the caption in the pic. I saw the same pic in another ad blog without the caption and could not make out what it was all about.
Quite strange I never knew that these two car makers were direct competitors. I thought BMW was in a more expensive category.
Atul, your sarcasm is not clear. It would’ve been funnier without the second paragraph.
Was this intentional?
Awesome Ad 
Clever and great timing BMW. hah.
it is funny. i feels both cars are good at their point i don’t want to compare to against each other.
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April 15th, 2009 at 1:16 pm
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Nice! Good timing – The creative dept. for SM BMW must be pretty quick on their feet.