This entry was posted by Freddy,
on Thursday, April 30th, 2009 at 8:58 am and is filed under Guerilla, Outdoor.
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Another brilliant advert campaign, i love the effect placing the clothes in front has, but it is high maintenance. Definitely a way to bring a campaign to life and link it with the audience.
It’s definitely a high maintenance ad, but I would bet it got a lot of peoples’ attention. And constantly changing the clothes probably kept people interested in seeing what would be laid out next.
April 30th, 2009 at 2:36 pm
Neat idea, but seems like a lot of upkeep per-board.
Any info on how many of these were up / how long / where all the clothes came from / who did the replacing?
April 30th, 2009 at 3:29 pm
Why did the person have to get completely naked??? Why couldn’t have a female business woman?
May 1st, 2009 at 1:48 am
Another brilliant advert campaign, i love the effect placing the clothes in front has, but it is high maintenance. Definitely a way to bring a campaign to life and link it with the audience.
May 8th, 2009 at 7:49 am
Great ad. The use of real clothes really brings the ad to life and definitely draws a second look.
May 11th, 2009 at 8:36 am
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May 11th, 2009 at 11:01 am
[...] in front of the billboard were constantly “updated” during the campaign period.” - Adgoodness Fiji Travel TBWAOSLA [...]
May 11th, 2009 at 11:23 am
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June 1st, 2009 at 10:54 am
[...] Source Publié dans Communication imaginative, Design [...]
June 2nd, 2009 at 11:03 am
Seems such a waste for such a pointless ad.
June 25th, 2009 at 8:46 am
[...] | Ad Goodness Entradas [...]
July 14th, 2009 at 8:42 am
It’s definitely a high maintenance ad, but I would bet it got a lot of peoples’ attention. And constantly changing the clothes probably kept people interested in seeing what would be laid out next.