The clothes in front of the billboard were constantly “updated” during the campaign period.
Advertising Agency: TBWA\OSLO, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Photographer: Heia Espen
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Why did the person have to get completely naked??? Why couldn’t have a female business woman?
Another brilliant advert campaign, i love the effect placing the clothes in front has, but it is high maintenance. Definitely a way to bring a campaign to life and link it with the audience.
Great ad. The use of real clothes really brings the ad to life and definitely draws a second look.
Seems such a waste for such a pointless ad.
It’s definitely a high maintenance ad, but I would bet it got a lot of peoples’ attention. And constantly changing the clothes probably kept people interested in seeing what would be laid out next.
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Neat idea, but seems like a lot of upkeep per-board.
Any info on how many of these were up / how long / where all the clothes came from / who did the replacing?