6 responded to this post

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 Von K said on April 20th, 2009

That’s pretty neat.

The woman drilling in the 3rd inset from left, though, appears to be using a competitor’s product. D’oh!

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 Von K said on April 20th, 2009

4th inset, sorry.

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 John C said on April 20th, 2009

That’s impressive

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 Victoria Design said on April 21st, 2009

This is a really clever and impressive idea, utilising the product to advertise its self, brilliant.

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 Lydia said on April 21st, 2009

This campaign move was a smart one for several reasons. For one, the medium is completely unique. We’ve seen billboards before, but this one is on a concrete wall and was made using the product. For another thing, the ad is simple and to the point. It just shows the product and what it can do is demonstrated by how it was made. I think this was a great campaign idea. The only problem I have with this is that I wonder how large an audience this could reach. Was this same idea utilised all over the country, or was this the only one? Was it in a high traffic area? These would all be concerns I would have.

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 Von K said on April 22nd, 2009

Lydia–I have a feeling this was the only one, which makes it seem more like an attempt to win ad awards rather than real-life work.

Can someone show / link to something that says otherwise? I’d be curious to see and hope my gut is wrong…

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