Agency: DDB, Warsaw
Art Director: Johan H. Ohlson, Iwa Bondarczuk
Copywriter: Ruda Mazurek, Marek Wyznikiewicz
Photography: Peter Lippmann
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very nice production but always the same concept, take something and change the way we use to see it, real ads are something different
I like these in spite of my instinctive reaction… that they’re making light of something which is very serious.
Particularly in the light of the environmental damage caused by detergents – among other chemicals – that build up in the water table.
I agree with Rob, mixed emotions, but great idea.
Great idea, eye-catching and really well executed! The best ads do take a concept and add a twist to create a totally new angle on a established campaign.
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Great ad. Stuff like this always catches the eye.