Agency: EuroRSCG, Chile
Creative Director: Juan Ignacio Baraona
Art Director: Adolfo Lira
Copywriters: Pablo Silva, Tom Tondreau
Photographer: Claudio Robles
It makes me sick
So, the message here is install a video camera and discover all your employees are worthless?
Do they know their target audience that well, or is this ad really a cockup?
It gets its point across, but not in a positive way.
How is someone’s sexual identity the business of a company, or if a guy picks his nose? Maybe you can get fired in Chile if insert your finger in a nostril.
I understand what they are trying to do, but, I question the way it was executed.
“So, the message here is install a video camera and discover all your employees are worthless?”
Well… duh!!
If they are worthless.. wouldn’t you like to know???
Weak concept. Very negative vibe. Crappy execution. I hate it.
are you saying this is an add ?
you’ve got to be kidding..
this would make just a fine campaign against bigbrother-isation.
its a very good ad, funny, simple and different, common guys take your heads ot of your asses.
congrats.
Mcfly–don’t me wrong, I enjoy the photo as much as the next guy.
As an ad, though, this doesn’t even begin to cut it.
Plus, I had a boss who would always remind us that we were “being watched.” He was a dick. This seems aimed at dicks like him.
I still hate it.
Quote:
“Plus, I had a boss who would always remind us that we were “being watched.” He was a dick. This seems aimed at dicks like him. ”
Exactly!! That’s why this is a great ad.. It’s like those campaigns when they show kids being a real pain in the ass just to sell you condoms. Cruel? maybe. Effective? You bet your ass it is!!
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I’d soooo hook up with “Always late”. Although, with a name like Always Late, I’d need to stay “extra” protected and be ready to skip town at a moments notice….