Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Directors: Chris Schofield, Billy McQueen
Art Director: Iain MacMillan
Copywriter: Antony Wilson
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That is just awesome… BUT, how long before someone gets sued for driving a stake into someone’s heart from the ad campaign. Lawsuit, lawsuit, lawsuit…
Despite that…… FRIGGIN’ AWESOME!!!!!
Great poster. The tear off theme is very cool and quite unique when used like this.
Absolutely brilliant… but for the life of me I can’t figure out why they didn’t print “TRUEBLOOD, Wednesdays 9.30 PRIME” on the tear-off stake. To the person who took it, the stake will always mean something, but with text on it it would have meant something to everyone…
LOL I like the concept.
Those fangs look funny on the stick man.
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This is perhaps one of the most clever ad campaigns I’ve ever seen. The “tear-off” theme is reminiscent of fliers we all have seen, but the theme is so unusual, it catches attention right from the get-go. I was so caught off-guard by the copy, I immediately wanted to look closer and find out who the client was. Bravo.