Tzabar
Weird campaign for Tzabar ticket services. I do enjoy the illustrations though.
Agency: Grey, Tel-Aviv
Executive Creative Director: Yonatan Stirin
Creative Director: Shani Gershi, Ronen Gur-Fonarov
Art Director/Copywriter: Asaf Levi, Eran Nir
Illustrator: Yoni Lax











April 23rd, 2009 at 12:32 pm
I think these are really tasteless, badly executed with a concept you have to work for, which doesn’t really have a worth while pay off.
April 24th, 2009 at 12:24 am
It is freaky. I don’t like it, at least to me there is no clear message coming through.
April 24th, 2009 at 12:05 pm
[...] [via Advertising/Design Goodness] [...]
April 27th, 2009 at 8:55 am
i do enjoy the ilustration too…but…the message? …a bit creepy…
April 28th, 2009 at 9:51 am
I think the illustration is fantastic in these; “Yellow Submarine” meets pop art. The graphic is so eye-catching, it drew me in closer to discover what it’s all about. I like the pop culture references, both in the subjects (Britney, Sir Paul, etc.) and with their corresponding backgrounds. I found myself wanting to research Tzabar and possibly use their services. Good use of creativity, artistry and culture to create interest.
April 28th, 2009 at 11:11 am
Illustrations are great, fun to look at and point you to the co’s website.
But, the concept robs the “stars” of their humanity. Whether you’re a fan or not, this is just one more soul-sucking voice from the Celeb-trash corner of the media universe.
April 30th, 2009 at 1:17 pm
It´s perfect! Ilustrations are very nice!
May 5th, 2009 at 9:08 am
[...] your favorite artists live today.” Deeply weird illustrations promote Tzabar ticket services. (Fortunately Danny Gans was not included in the [...]