7 responded to this post

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 Victoria Design said on May 19th, 2009

These are simple demonstrative guides to how the ikea assembly service works and the other activities the customer could be doing. The black and white line drawn feel adds to the impression of simplicity.

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 Stefanie Hartman said on May 19th, 2009

Great ads. It really conveys the message of Ikea furniture assembly is quite simple in a comical way.

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 Jack Zufelt said on June 15th, 2009

Funny ads. The simple drawings work really well.

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 Bart said on August 12th, 2009

There’s something interesting that makes this so awesome: this is normally what traditional Ikea instructions look like! Very well-done.

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