43 responded to this post

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 moblinder said on June 23rd, 2009

Pizza hut used to be about family time adn their mark had some of that hand-made, humanity and warmth. Now it’s about stacking them deep and making them cheap. The new logo represents that loss of warmth/humanity. It’s almost a recognition of the current state of the product and brand experience: Shiny, Syntethic, Plastic, Superficial, assembly line, prefab pizza.

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 Matt Rouge said on June 23rd, 2009

LOL. “The Hut!” The kids’ll absolutely love it! Why, they’ll hang out there just as they used to do at the Soda Shop!

Good call, this is a ridiculous logo/brand.

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 Sebastian Tomita said on June 23rd, 2009

It is a bad rebranding. It looks like something totally unrelated to food.

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 Yazmic Gomez said on June 23rd, 2009

Design is weaker, and communicates nothing. Looks more like a hood hangout than a pizza chain. The “hat” now looks more gangsta.

Another Pepsi screwup. Sales will plummet. Whoever is in charge there should be fired.

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 orangetiki said on June 23rd, 2009

Oh joy, a drop shadow how original….

This re branding is LAME. It’s trying to be hip by shortening their own company name to something with a “hook” so teenagers sound cool when saying it. Don’t forget the slight irregular H to gap all the extra negative space as if someone used duct tape to cover a hole in the side of their car. The red on red with a SLIGHT outline around their trademark logo means it is hard to see, and harder to reproduce. I can see a lot of the uniforms coming out irregular thanks to the ass-hat who thought this would be a good idea.

All in all, this artwork leaves a horrible taste in my mouth. Worse then any rumor about how bad Pizza Hut’s pizza actually is. Take your branding out of the meeting room, and find a real designer who can do this company justice.

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 PurpleZoe said on June 23rd, 2009

I think it’s horrid. If it were for a mystery cruise, the type could work with the hat, but for a pizza franchise… it’s garish.

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 Stan said on June 23rd, 2009

Like the “Hut” hate the “The” ; love the red but hate the over use of it.
“Hut” the typo is better than the old one in my opinion, but the lil roof top is really not my thing…

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 FupDuckTV said on June 23rd, 2009

They forgot the “Jabba”….

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 Sam © Copyright from Texas said on June 23rd, 2009

It’s wise to remove “pizza” because it’s too common in market where I see pizza pizza pizza anywhere.

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 Jaha said on June 23rd, 2009

They should of left the slang alone and keep it just that…slang. That along with this cornea twisting design just shows they are trying WAY to hard.

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 Anfon said on June 23rd, 2009

New logo looks like a strip club. Hot delivery girls?

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 j2 said on June 24th, 2009

As for the unfriendly type, I think it’s the H. That H is painful and scary and make it go away forever please :’(

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 DjZoNe said on June 24th, 2009

Horrible

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 Bob II said on June 24th, 2009

They could call it “Queen Elizabeth’s House of Fancy” and it still wouldn’t make that crap taste any better.

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 Ant said on June 24th, 2009

Old logo is way better.

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 H. Michael Karshis said on June 24th, 2009

Wow. Not sure if this is the product of an in-house or an out-house design. Totally lame, just like the product.

HMK

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 Bim said on June 24th, 2009

ugly as! Don’t like the typeface, don’t like the colours. Agree with you about the grease on the pizzas. Haven’t eaten there for years! It tasted plasticy last time I went.

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 dfwcr8tive said on June 24th, 2009

I don’t think they are rebranding all of their locations to “The Hut.” Their website says the “Pizza Hut” name will stay the same, at least for now. A number of the smaller, take-out urban locations here in Dallas were converted several months ago to “The Hut” branding. There’s an image here showing what the new logo looks like commonly used on a black background: http://www.nrn.com/breakingNews.aspx?id=362174. The inside of the rebranded take-out restaurants feature digital menus, oversize wall graphics and the white, black, red theme.

It’s a strategic rebranding since they are trying to expand their menu beyond pizza, although the changes are confusing to consumers. Remember when they temporarily changed the name to “Pasta Hut” back in April 2008?

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 Hellvetica said on June 24th, 2009

Someone in the marketing department must have ungodly persuasion skills. Plus, all I can think of is “Pizza The Hut” from Spaceballs.

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 shaun said on June 24th, 2009
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 Ryan Moede said on June 24th, 2009

Ouch – yeah, that’s a big disappointment. I guess The Hut could now stand for just about anything.

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 Jennifer Song said on June 24th, 2009

Oh, this re-branding of the logo is a failure, I totally agree with you. The font is not acceptable for a pizza store. Don’t understand why they will want to ditch their old logo, which I think is well designed, in terms of color, font style, overall look and feel, good enough for representing their product – pizza.

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 Gustavs said on June 25th, 2009

It would seem that the first logo is the new one. Very bad.

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 Victoria Design said on June 25th, 2009

I agree the typeface is harsh and the logo needs another colour adding in for diversity.

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 chris said on June 25th, 2009

is this new logo a joke or a reverse psychology ad campaign to ‘bring back the original log!’ ??
it truly is depressingly droll and awful as far as a log/brand evolution goes.
looks like Korean Word art.

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 Whitney said on June 26th, 2009

The type looks like that of Uhaul….which may be the reason you don’t find it to be very friendly for a restaurant. It just makes me think of Uhaul…and moving..not eating.

I really don’t understand cutting the name down to just “the hut.” Things like that only work if “society” refers to a company in a nick name…For example FedEx…I’ve never heard anyone refer to it as “The Hut” for short…it just doesn’t work for me.

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 Nathaniel said on June 26th, 2009

It seems more like a club logo than a fast food pizza joint…

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 Steve said on June 26th, 2009

This is not an improvement. I might even stop going there now, just because of this. Too harsh, not fun, not helpful. But I like the little hut :)

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 TreVesco said on June 27th, 2009

I thought the new logo fails.

It looks to me like a logo of a motel.

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 Jim said on July 1st, 2009

I completely agree with Moblinder. Plastic, synthetic, pure rubbish. The original logo (the one before they started putting the little hat at a jaunty angle) was the one that had the attitude of a pizza restaurant we all knew and loved. Now that there practically aren’t any dine-in Pizza Huts anymore — which made Pizza Hut® fun in the first place — they are trying to give it a “quick ‘n’ go” look; which is a huge turn-off for the people who remember it with the dark red carpeted floor and the dimly-lit space. That ‘H’ has gotta go. It’s totally smug. The whole thing seems very smug.

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 Jana said on July 2nd, 2009

I like the new logo. It looks fresher and more modern.

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 Emma said on July 3rd, 2009

I hate this. I like how they’re trying to use all the “phat” “lingo” all the “cool cats” are using these days to make themselves appear “hot” and “hip” to the “gen y kids”.

“Trying to be text friendly” – please, that is NOT a requirement of a business.

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 Boyan said on July 5th, 2009

“In communist Russia, logo sees you…”

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 Brendan said on July 7th, 2009

I don’t know – a lot of fast food chains are rebranding themselves successfully.

KFC shortened its official name so people realize there’s more than just fried chicken. They’re considering changing their name again to promote the grilled chicken.

Dairy Queen is now DQ because they serve hamburgers, hot dogs, etc.

To me, the most successful fast food advertiser is McDonald’s

http://www.billboard-outdoor.com/2009/07/02/coffee-wars/

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 F.Wang said on July 16th, 2009

All those childhood memories in large fake red leather couches dashed to peices…

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 Genel said on July 19th, 2009

I think this is a downgrade! It’s not as fun or energetic as the old one. :/

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 ticoCR said on July 22nd, 2009

I don’t like the new logo, prefer the old design, like the name but the design of brand is’nt interesant. Is bored!!!

Red red red… bored

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 Stine said on August 7th, 2009

It looks cheap and not at all like a logo for a place to eat. Looks more like some printing-and-copying company.

S

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 Tat2freak92 said on August 23rd, 2009

You people are idiots who have no clue about advertising.This is a brilliant move by Pizza Hut.There is a reason they are the leading family dinning chain in the country.

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 Mark said on October 8th, 2009

It’s been stated again and again that this isn’t a complete rebrand.

Pizza Hut isn’t going anywhere, this is just a test of a name.

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 1000wattamp said on June 25th, 2010

Kinda weird. I think what they had before was better. Just looking at the former logo made you want to place an order…but now it doesn’t even look like it related to eating. Doesn’t do anything to the appitite…I tot that was what it was all about.

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 Rhonda said on June 29th, 2010

I actually really like it.

I think if the red background is kept the same (as far as proportion to the rest of the logo goes), and is placed on a different color apron (or whatever they put the logo on) – say, black – that would tone it down a bit.

Or just replace the red background with black :)

I really like the design though (don’t know why many of the others don’t) — I’m just crazy I suppose ;)

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 ctylst said on September 10th, 2010

I take it this was rejected; the Pizza Huts near me are still ‘Pizza Hut’ with the ‘before’ logo. Which is good; the ‘before’ logo is actually a very pleasing, inviting design. “The Hut” version is just plain ugly and cheapens the whole feel of the brand.

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