The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.
Agency: Rethink, Vancouver
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artist: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.
That’s pretty fun. From the sound of the museum, this kind of brings something of the experience out to passersby. I’d remember and want to check it out.