Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.
Advertising Agency: Leo Burnett, Toronto
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert


Nice idea, but what with functionality after five minutes of getting this business card?