Derek Royer Business Card
Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.
Advertising Agency: Leo Burnett, Toronto
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Posted in Direct, Stationary 
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July 15th, 2009 at 1:34 pm
Nice idea, but what with functionality after five minutes of getting this business card?
July 15th, 2009 at 2:09 pm
That’s awesome…I wonder how many were actually made and who had the patience to tie all of those…lol.
July 16th, 2009 at 2:28 am
I like the idea of unconventional business cards, especially when the designs are quirky and fun, but realistically carrying this and distributing them could be tricky as they don’t just slide into a wallet.
July 16th, 2009 at 10:38 am
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July 22nd, 2009 at 10:41 pm
I agree with Victoria, business cars are a chance to be original. When you go to a trade show everyone is handing out a standard card, this is very innovative way of making potential clients interact with the card, this would be great at a trade show along with a hand massage after taking the time to undo the knot.
July 29th, 2009 at 10:35 am
This is a really great idea that ties in well with the person’s business– I guess they’re hoping that the creativity of their idea is what will get them to stick in their clients’ minds more so than the business card itself.