Agency: Publicis Dallas, USA
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I saw this a few days ago on Ads of the World and as much as I’m terrified of roaches, this is a good promotion. The placement is great for the message, and it definitely grabs your attention more than if it was just an ant.
Isn’t it rather TERMINIX – the way it’s written on the label in the pictures, than TERMINEX, as you put it in the headline?
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That would get MY attention, all right. Great, CREEPY guerrilla campaign. *shudders*
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Nothing with ants?