Ariel
Great art direction for the print ads for Ariel detergent.
Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Director: Ng Fan, Wendy Chan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong
Posted in Print 
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August 23rd, 2009 at 11:42 am
I love the art direction on these, bright and colorful!
August 24th, 2009 at 2:14 am
The adverts are very eye catching and almost over the top. I do like the liquid effect being caught in slow motion.
August 26th, 2009 at 9:52 pm
Very nice ad. Absolutely beautiful but what exactly is the ad trying to tell us about the product?
September 6th, 2009 at 9:22 am
it says “manage to block it”, means the detergent is strong enough against tough stains.
September 14th, 2009 at 3:14 am
Great advertising - nice and bright… would def stick in your mind - when it comes to choosing detergent!
October 8th, 2009 at 7:34 pm
Very well done.
At first I couldn’t tell what it was but then I took a second look and I got it.