Great art direction for the print ads for Ariel detergent.
Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Director: Ng Fan, Wendy Chan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong


I love the art direction on these, bright and colorful!